Industry Exclusive
One thread, unlimited colours
Have you ever wondered what it would be like to no longer stock hundreds of cones of thread and to have an unlimited gamut of colours available to you instantly? Well wonder no more for instant thread colouring machine Coloreel is about to hit the UK embroidery market and it is as incredible as it sounds.
P&P editor Melanie Attlesey reports. The Coloreel unit I
was kindly invited to the home of Coloreel in Jönköping in Sweden to see the instant thread colouring unit firsthand by its inventor Joakim Staberg. Upon my arrival I was greeted by Joakim, as well as CEO of Coloreel Mattias Nordin and vice president of sales and marketing Magnus Hellström, who were eager to tell me all about this incredible invention. I must admit I was a little apprehensive as to what to expect from the Coloreel, for many inventors claim that their product will truly revolutionise the world, but the reality often differs. However in this instance I believe they may have hit the nail right on the head.
With a background in helping large corporations bring innovations to market with his company Inventech, Joakim first encountered the textile industry around 15 years ago and what he learnt about the embroidery industry shocked him beyond belief.
“If you look at the logos of companies or clubs or anybody else that uses embroidery, the real colours they want barely ever match. How can you have all of these reels of thread in stock and still not have the right colours for your customers? And on top of that the tiresome set-up times changing all the thread reels. I couldnʼt believe that the industry could work like this. It felt almost like medieval times. Itʼs a problem that we have loved to solve over the years,” he says.
In 2009 Joakim decided that Inventech | 20 | July 2018
L-R: Scott Mason, Ian Crawford and Tony Dorsey of AJS Embroidery Services, Mattias Nordin, Joakim Staberg and Magnus Hellström of Coloreel, pictured with P&P editor Melanie Attlesey at Coloreel’s premises in Jönköping
should focus solely on bringing to market a machine that instantly coloured thread so embroiderers no longer had to worry about stocking large volumes of thread or not having the right colour in stock. And nearly 10 years later Coloreel is about to disrupt the embroidery market. “I was looking for a solution for the industryʼs problem and thatʼs when I got the idea. What if you just used white thread and dyed it instantly? And preferably put it straight into a textile production process, like embroidery or sewing, without the need of any post- processing? At an early stage I read that the dyeing process for the thread
manufacturers was between five to eight hours, but this didnʼt scare me. It just made it a greater challenge to solve,” says Joakim.
Inventing the impossible
After years of tweaking and refining, Joakim and his team have invented the seemingly impossible. A single piece of white thread enters the Coloreel, where it is dyed and dried before passing out through the other side and into the embroidery head. Any old white thread will not do and instead the unique Coloreel thread should be used as this thread has been specifically manufactured to ensure
www.printwearandpromotion.co.uk
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