Industry Exclusive
that it can be dyed in the unit. Many years were spent developing the thread so that the ink fixation could reach deep down into its fibres, so it can conform to ISO standards such as wash fastness, bleaching and sunshine.
Coloreel has partnered with the global printing technology company Ricoh, which has helped to develop and build one of the major sub-systems in the Coloreel unit based on its inkjet printing technology and Coloreelʼs technology for colourisation. While the ink used has been specifically developed in co-operation with a leading global ink supplier.
The unit has been designed to be as unobtrusive as possible and can be used with any make or model of embroidery machine. Coloreel has no mechanical or electronic connection to the embroidery machine, which makes it entirely independent and able to be placed above any machine. Maintenance of the unit is also minimal, which is good news for those who may be wary of using a print mechanism on a daily basis. Users digitise an embroidery in their favourite digitising software. Then they switch to Coloreelʼs special embroidery colourisation software, to add any number of perfectly matching solid colours, soft transitions between colours and other stunning effects that until now, have been completely impossible to do. Then the user inputs the usual stitch data into the embroidery machine typically by
These images show the effects that Coloreel can achieve with the P&P logo all with a single piece of white thread
either LAN connection or USB stick. The same stitch data and the colour data is then input into the Coloreel unit which works out what lengths of the thread need to be dyed per colour or effect, taking into account the thickness of the fabric that is being stitched and more. And it does all of this in a matter of seconds and thatʼs what makes the unit remarkable.
The speed of the embroidery production will be higher the more trims the digitiser can remove from an embroidery design. The embroidery quality will also be higher since there will be less need of lock stitches and trims with threads hanging out from the backside of the embroidery. “The whole strategy and business idea of Coloreel is based upon one thread, unlimited colours,” explains Mattias. And I believe this statement to be entirely accurate. Upon witnessing the Coloreel embroider the name of the magazine in a variety of colours, using a single piece of white thread, in a matter of minutes, I can honestly say I was blown away. The Coloreel certainly lives up to and exceeds expectations. It will ultimately change the way many embroiderers think about embroidery.
A great concept
Coloreel CEO Mattias Nordin and Tetsuya Morita, general manager of Commercial and Industrial Printing Development Division at Ricoh shake hands on the deal
Magnus joined the company in September 2017 and his role was to work on the commercialisation of the product and to seek out distributors across Europe. It was Tony Dorseyʼs (managing director of AJS Embroidery Services) persistence and enthusiasm for the product that made him stand out from the crowd and meant he was selected to be the UK distributor for the Coloreel. “Tony has been positive, motivated and energetic from the beginning,” explains
that’s when I got the idea. What if you just used white thread and dyed it instantly? And preferably put it straight into a textile production process, like embroidery or sewing, without the need of any post-processing?
– Joakim Staberg, founder and inventor
www.printwearandpromotion.co.uk
, Coloreel July 2018 | 21 | I was looking for a solution for the industry’s problem and
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84
