Industry Exclusive
strategy and business idea of Coloreel is based upon one thread, unlimited colours.
– Mattias Nordin, CEO, Coloreel
matching and much more besides for embroiderers, the team sees many more uses for the Coloreel technology in the wider textile industry. The main one is the possibility of sampling for thread manufacturers. Currently when a thread manufacturer wants to create a new colour thread for a company or a designer they have to create a test batch in huge chambers at reduced volumes which is expensive and also brings with it a whole host of environmental issues. But if the thread manufacturers could use a machine like Coloreel to sample colours directly, before producing the final run, it would save time, money and the environment.
These images show the difference in quality between current technology and the Coloreel. Note the slight graduation in colour on the righthand image, which would have been previously unachievable
Magnus. “Choosing a distributor has a little to do with gut feeling as well as looking at their share of the market and reputation. A big part is their willingness and interest to adapt to new things and their ability to see the potential. This is what I could see in Tony.” Tony says: “Just before I started working in the embroidery industry back in 1988, a trimming mechanism had recently been brought out to speed the
Advantages of Coloreel
● Always have the right colour thread when you need it. ● Unlimited solid colours, amazing gradients and other effects. ● Possibility to quickly change colours in a design. ● No tying off threads. ● No rethreading the machine. ● No set-up time with changes of thread reels between orders. ● No more thread wastage. ● Less down time and stops in the machinery. ● Increase in productivity. ● Higher production speed, due to reduction of thread trims ● The thread will work on any material that todayʼs embroidery threads work on. ● Seamless embroidery designs.
Disadvantages of Coloreel
● The only real disadvantage that I can see is the initial investment cost. The high cost of the machine may initially put it out of reach of smaller embroidery companies until the price comes down. However, if you look at the total business case taking all of the advantages into account you will ultimately save money year on year by using Coloreel, due to increased productivity.
| 22 | July 2018
process up. Since then apart from becoming a little bit faster and a bit of sequins here and there, nothing spectacular has been developed in the embroidery world in the last 30 years. “So when I saw this being developed 18 months ago I wanted to get involved and Iʼm really pleased, honoured and excited to be involved in bringing Coloreel to the UK and Ireland. Itʼs a great concept.” As well as solving the issue of colour
Live demonstrations
The first live showing of the Coloreel to the general public was at Avantex in Paris in February last year. Prior to this the public had only seen examples of the quality and types of embroidery that can be created with the Coloreel. Selected members of the industry were invited to an exclusive preview event in Boras, Sweden two years ago. Joakim says: “The response was incredible at both events. The introduction of Coloreel into the embroidery industry has been likened to the move from vinyl records to digital and high-level companies from the industry are saying this will be a real game changer.” To emphasise the point Tony adds: “10 years ago not many people had a digital camera, but now everybody has got one. It will be the same for the Coloreel, embroiderers will not want to get left behind. Coloreel is going to explode.” The official launch and live
demonstrations of the Coloreel unit will take place at Avantex in Paris, from September 17 to 20. Soon after this, a few Coloreel units will also be available for demonstrations at AJSʼ premises in Nottingham.
Production of the Coloreel is due to begin in the autumn in Sweden, with the product becoming commercially available in November, but AJS has already started taking pre- orders for the Coloreel units as the interest is that high. AJS will also show and demonstrate the Coloreel at Printwear & Promotion LIVE! from January 20 to 22.
www.printwearandpromotion.co.uk The whole
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