Focus on Shorts & Trousers


Beginning our focus on the bottom half is Fruit of the Loom with a look at the athleisure market and where its product offering sits within in this. Read on to find out more.


FRUIT OF THE LOOM


Athleisure trend still booming


Lightweight Shorts A


thleisure is still big business. Last year figures showed the UK sports clothing market was worth £2.5 billion. While Fruit of the Loom has always been a key player in this market, itʼs expanded its collections over the last few years to offer buyers even more choice in casual clothing. A key launch was its Lightweight Sweats Collection which includes Lightweight Shorts for men and Lightweight Open Hem Jog pants for men and kids.


The brands Lightweight shorts are a great choice this summer for those who want stylish, hardwearing sports and casual wear. Made from 240gsm French terry fabric, they come in sizes S-XL and are perfect for training, travel and leisure. Available in three core colours black, heather grey and deep navy, their superior surface makes them ideal for personalisation. Jog pants are no longer confined to the gym or the sofa, they are an essential part of street culture and youʼll see them worn on just about every celebrity. Magazines and bloggers are hailing them as a major trend for 2018. Fruit of the Loomʼs Lightweight Open Hem Jog Pants are effortlessly relaxed. Available again in three essential colours that will literally go with anything, black, heather grey and deep navy their fit, quality and lightweight feel make them a cut above. They are available in menʼs sizes S-2XL and kids 5-15 years.


Lightweight Open Hem Jog Pants | 62 | July 2018 www.fruitoftheloom.co.uk www.printwearandpromotion.co.uk


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