Labelling Advice
When to label your products as
Have you ever wondered when you can label your products as made in the UK? Kate Hills, founder of Make it British, outlines the hows, the whys and the whens.
A
made in the UK. To begin with you need to establish where your product originates. Firstly, there are two main categories of origin in the rules as set out in European Union guidelines. The first being ‘goods wholly obtained or produced in a single country’ and secondly ‘goods whose production involved materials from more than one country’. The guidelines add that if some of the components are manufactured in the EU but components are added and the product is assembled in another country it may be judged that the product originates from the country where it is assembled. To illustrate the difference between the two categories, take for example a traditional Fair Isle jumper. If it uses wool that has come from a British sheep, yarn that has been spun in Yorkshire and that yarn is knitted into a jumper in Scotland, then this product is wholly produced in the UK. To highlight the second category of a product involving more
Example 1
s the founder of Make it British and Make it British Live!, Kate Hills has taken a keen interest in what can and can’t be labelled as
than one country during the production process, take for example a simple printed dress. Perhaps the cotton is grown, spun and woven in India, then this fabric is taken to Turkey where it is dyed and then printed, before being transported to London where it is then stitched in a factory. This product has not been wholly produced in the UK, but surprisingly this product can be labelled as made in the UK. The reasons why will be explained later.
Rules of origin The World Trade Organisation’s stance on the rules of origin is as follows: ‘Rules of origin are the criteria needed to determine the national source of the product. There is wide variation in the practice of governments with regard to the rules of origin. While the requirement of substantial transformation is universally recognised, some governments apply the criterion of change of tariff classification, others the ad valorem percentage criterion and yet others the criterion of manufacturing or processing operation’. Which according to Kate is quite a vague attitude towards the rules of origin.
If a traditional Fair Isle jumper uses wool that has come from a British sheep, yarn that has been spun in Y
orkshire and that yarn is knitted into a jumper in Scotland,
then this product can be labelled as made in the UK as it has been wholly produced within the same country
| 64 | November 2020
www.printwearandpromotion.co.uk
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