Focus on Sportswear
Hot right now W
ith lockdown measures inspiring many to focus on their overall health and wellbeing, Stylight registered a 55% increase in clicks on sportswear compared to 2019.
It should then come as no surprise that with the stresses and strifes that 2020 has brought that the sport that has gained the most popularity is yoga. Stylight registered a 300% rise clicks on yoga versus 2019. Yoga is not only great for overall health and relaxation, but is something that can easily be done in the living room. Plus, yoga pants are also great for lounging around on the sofa too. Outdoor activities such as hiking and running also increased in popularity during 2020, which again are optimal sports for stress-release in isolation.
These trends were also confirmed by personal training app Freeletics; the results from the app’s 2020 survey showed that 19% of respondents tried yoga for the first time during lockdown, 36% discovered running, while 29% opted for hiking.
This data was based on the analysis of the purchasing behaviour of Stylight’s 12 million monthly users across its international platforms.
Be honest, did you see the start of lockdown as the chance to get fit? 2020 will certainly be remembered as the year where we all tried to better our health and weight by jumping around the living room to an online fitness class. Online search platform Stylight has released a report outlining which sportswear styles and products were trending this year and COVID-19 certainly had its influence on buying decisions.
Trends in 2020 ●Retro brands
2020 witnessed a return to retro styles and brands. Stylight reported a 230% rise in clicks for bright hues, flashy logos and 90s brands such as Champion, Ellesse and Fila.
●Tangerine Tango Pantone calls this hue Tangerine Tango, perhaps because it puts you in the mood to dance. This shade has been seen everywhere throughout 2020. Stylight has seen a 435% increase in click for bright tangerine sportswear in 2020.
●Tie dye
This retro print has taken over in 2020, with clicks on tie dye items growing tenfold. Stylight has reported a 1000% increase on tie dye athleisure searches in 2020.
●Cropped training jackets Brands ranging from high- performance to urbanwear have cottoned on to this trend. Stylight has reported a 619% increase on clicks compared to 2019.
| 38 | November 2020
www.printwearandpromotion.co.uk
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