Focus on Bespoke Clothing


In the fashion world


Bespoke or made to order clothing has always been a thing in the printwear world, enabling businesses and companies to wear a unique uniform in their own corporate colours and style. But in the fashion world it has largely been seen as something of a luxury. Not any more.


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n an era of fast fashion, made to order fashion has fallen by the wayside in recent years. Value was placed on the low-cost of an item, rather than its longevity or quality. But now, a new generation of small fashion brands are looking to bring bespoke clothing back to the mainstream. The appeal of bespoke clothing plays into the new culture of sustainable fashion. Whereas fast fashion is designed to be worn once and thrown away, made to order clothing does what it says on the tin. Although it can take up to three months for brands to make the garments, there is never any unwanted stock as clothing is only made to order.


| 58 | November 2020


Another appeal is in the inclusivity of the product range. Brands are able to allow for completely bespoke sizing, meaning anyone of any size can be accommodated. This is one area where it appears the printwear world is one step ahead of the fashion world. Bespoke clothing options remain as popular as ever for printwear providers and is one avenue that you should consider exploring as customers look for more and more unique options in an age of personalisation and customisation.


●Discover a variety of bespoke options over the next few pages


www.printwearandpromotion.co.uk


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