Focus on Schoolwear
What’s in store for 2022? Q
What trends do you think schoolwear retailers should be aware of for
the season ahead?
Neil Ward, managing director of One+All: A key schoolwear trend likely to continue this season is that schools are encouraging students to wear their sports kit all day when they have PE lessons. This is leading to increased demand for sportswear and related clothing, such as jogpants and sweatshirts, impacting what parents are looking to buy.
The pandemic also created a new trend during the last school year in which schools had to keep windows open to allow for better air circulation. This may continue into the new season and as winter approaches, it’s likely
| 58 | October 2021
that students will continue to layer-up and require more warm, winter uniform items.
In addition, the drive towards ensuring school uniform isn’t cost prohibitive will see an even greater focus on making second hand uniform available for all.
Kathryn Shuttleworth, managing director of David Luke: With a growing interest among consumers for understanding the origin and credentials of their products, the confidence in the sustainability and transparency of the brands going into schools, is set to increase again. The environmental impact of clothing is becoming more and more understood by end users, and so it is critical for retailers to work with
Schoolwear shops, like many retailers, have faced a tumultuous 18 months thanks to the coronavirus pandemic, but what other challenges may they face in 2022? Three heavyweight schoolwear suppliers provide their thoughts.
brands that can offer resources and knowledge about the supply chain. As well as the impact of clothing during the making phase, it will become increasingly important to be able to talk about the use and end of life phases of garments. With David Luke’s Re:uniform campaign this summer, school stockists have a ready-made set of resources to share with schools and parents, that tap into the changing attitudes and behaviours of the coming generations.
Matthew Easter, CEO of Trutex: With the Uniform Bill passing into law earlier this year and the revised Department for Education guidelines on school uniform being issued shortly, retailers should be prepared to assist schools as
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