Focus on Digital Printing
Digital printing is a method of printing from a digital-based image directly to a variety of media. Opening our focus on the latest digital printers and consumables is Peter Waelkens, software product manager at Roland DG, who explains how Roland’s new e-commerce solution is gearing up to help digital printers.
Opening up personalisation options to printers
O
ver the course of the pandemic, customers have built up more confidence to purchase digitally printed products online. And now that print processes and transactions have occurred smoothly online, it’s likely that more business than ever before will take place digitally. As a result, we can expect to see more innovations in the digital printing industry that will complement a digital-focused print service such as increasingly sophisticated online webshops, says Peter.
| 46 | October 2021
We felt the shift in purchasing behaviour keenly at Roland DG and wanted to provide our customers in the digital printing sector with a tool to capitalise upon the increasing trend for online sales.
PersBiz is Roland DG’s complete e-commerce solution, offered under SaaS, which is able to be purchased, installed and up and running on the same day. It enables sign makers and print service providers to start selling online and provide personalisation options to consumers, tapping into the growing personalisation market which is set to reach £1 billion over the next
12 months. By allowing customers themselves to edit, customise and purchase specific items, PersBiz also is effective in reducing operational costs and waste, preventing left over stock. Print professionals that continuously invest in their digital services alongside the machines themselves, and stay on top of important algorithm updates will prime their businesses for success in an ever-changing digital printing sector, and be able to reach a growing pool of customers demanding an online service for digitally printed products.
www.rolanddg.co.uk www.printwearandpromotion.co.uk
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