Industry News Coloreel appoints new CEO
T
orbjörn Bäck has been appointed the new CEO of Coloreel as the company continues with its extensive and international growth strategy. With previous experience from various senior positions at companies such as Camfil, Nederman and IBM, Mr Bäck will steer Coloreel and its unique patented technology for digital dyeing of textile thread on-demand into a prosperous growth journey. He will succeed Mattias Nordin who will transition to a new role within Coloreel as senior vice president business development.
Mr Bäck most recently came from the role as president of Camfil Northern
Tobias
Bäck joins Coloreel
marketing, product management including hands on leadership experience for how to create growth for products and innovative companies.
Europe, an international manufacturing group with world leading technology. Prior to this, he was senior vice president for Nederman in Asia Pasific. From his previous career, Mr Bäck has a long industrial experience from sales and
Mr Bäck said: “I am very excited to join Coloreel. Our strong offering for high-quality digital dyeing of textile thread on-demand will fundamentally change the textile and embroidery industry. I look forward to work with the entire organization and our partners to execute on the strategy and to grow Coloreel. The fact that our products enable sustainable and stunning fashion and apparel details makes me proud and excited about the journey ahead.”
Coloreel awarded prestigious Encouragement for Action – Fashion Innovation Award
Coloreel and the ground-breaking instant thread colouring technology for creative and sustainable embroideries has been awarded the prestigious Encouragement for Action award in the category for Fashion Innovation. An award established by the Stockholm Fashion District. The jury said: “The Fashion Innovation category is each year awarded to a company that has gazed a bit further into the future and with the help of innovation, has contributed to a more sustainable fashion industry. “The colouring of thread and fabrics often require very large resources of water which, together
with residual waste and chemicals, are discharged into our lakes and seas. “This year’s winner has, with the help of new technology, created a process that colour each single thread without water while in production. No water pollution and no residual waste. A technology that, in the near future, can be scaled and with the same principle be used for fabrics, knits and more. “This year’s winner have, with their digital technology, created the possibility for a positive and sustainable change in the future fashion industry and has once again shown that Sweden is a country with a strong innovation force.”
Torbjörn Bäck, CEO Coloreel Group, added: “Coloreel being awarded with the prestigious Encouragement for Action Fashion Innovation Award is yet another proof that our ground- breaking technology for modern, creative and sustainable embroideries make an impact. Even the smallest decorations such as embroideries are important to consider in the fashion industry´s quest for a more sustainable future. We are humbled by the award and by the motivation of the jury. We like to thank everyone that has believed in Coloreel and all colleagues and partners that have been working hard for a long time.”
Snuggle invests in two additional Kornit printers W
ith the ever-increasing demand in the market for direct to garment printing, Snuggle has invested in an additional two new Kornit Atlas printers which have been added to its current DTG portfolio. The new printers give Snuggle additional capacity of over 4,000 prints per day to be able to handle those time critical orders for both trade and print on demand customers. The addition of these new printers brings the total number of Kornit printers that Snuggle has to seven.
| 16 | October 2021
Additional investment is being done to handle the all-important upcoming Q4 and ensure Snuggle has the capacity to handle the increased demand. Snuggle based in Peterborough is passionate about DTG and is at the forefront of digital printing, offering DTG, UV and embroidery services to the trade and for print on demand customers. With a focus on service and quality of prints Snuggle can handle thousands of garments per day offering small and large runs with competitive pricing and excellent customer service.
Snuggle’s teo new Kornit Atlas printers
www.printwearandpromotion.co.uk
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