The Big Interview
polo pique, a unisex over-sized tee, a unisex crew neck sweat, and a unisex zip hood sweat. “We’ve really hit the nail on the head with this collection and can’t quite believe how quickly it has snowballed,” says Felix.
Decades of retail experience Jack & Jones has amassed more than 25 years of retail experience and data, and this has clearly translated into the quality of the garments and the colours used. For example, the unisex tee is made from 100% organic ring spun cotton in a 180gsm weight to provide a premium feel. It also features a super smooth printing surface to achieve quality direct to garment prints. All styles are based on the best-selling retail equivalents sold by Jack & Jones, but adapted to suit the blanks market, with additions such as a half-moon in the neck incorporated into the designs. The Jack & Jones over-sized tee is currently a best-seller on ASOS, so this was an obvious choice to bring to the printwear market. While the fashion colours used are ones that perform well in the retail world.
Given the reception received to date plans are already underway to expand the range, with a kids’ collection expected for launch in January 2025.
Jack & Jones. In terms of our workwear customers, we think the range will be most popular with their customers in the executive, corporate sector, and high-end hospitality utilising them as high-quality, long-lasting uniforms.
We will support all our customers who would like to add the Produkt range to their offerings with marketing assets, joint visits, and sampling, for them to market it to their customers in the most profitable way.
Q. Have you had any feedback from customers yet? A. We had an amazing response from customers at P&P LIVE! when we presented it as a ‘sneak peek’. We left the show feeling super motivated to get the full launch under way and we are getting more enquiries every day as we release more and more information. The overall feedback was about the feel and quality of the product but there is also a lot of trust from customers as the brand is coming from such a well-known retail giant like Jack & Jones, already synonymous with
www.printwearandpromotion.co.uk The Produkt stand at Printwear & Promotion LIVE!
The launch of Produkt into the UK printwear market is quite an interesting one. It marks the first time that a high street brand has entered this space. As Felix remarks, it’s the equivalent of H&M launching a blanks range. To put it into perspective, Jack & Jones’ parent company Bestseller sells products from more than 20 different brands into more than 70 countries across the world and owns around 2,100 retails stores in 32 countries. And Produkt is the first of these brands to enter the printwear market.
quality and style. We knew it would be well received but didn’t quite grasp the level of excitement that it would create.
Q. Do you have any advice when it comes to selling or decorating the product? A. Our aim is to educate the customers as much as we can through various channels to ensure that they are confident promoting it to their customers. We are currently in talks with Stahls’ to host a webinar solely on the Produkt range so customers can keep an eye out for more information on that.
Produkt’s entrance is certainly already having an effect on the market, with other brands having either already adjusted their ranges or price to reflect the emergence of a new retail-quality brand.
“I think we are having an effect on the market. It’s interesting to see how other brands are reacting to us,” says Felix. Only time will tell if the launch has any further impact on the market as Produkt makes its presence known in the coming months and years.
A lot of research has gone into making this range by the team at Jack & Jones. They are new to the blank apparel industry, so it has gone through vigorous testing to ensure it is compatible with all decoration techniques, especially printing. The T shirts are all organic cotton and even though the hoodies have 20% recycled polyester, they have ensured that the surface is 100% organic cotton, so the prints can be as vibrant and long-lasting as possible.
• The full Produkt range will be available soon through Prestige Leisure UK
The Prestige team are excited to add Produkt to their catalogue
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