The Big Interview
New brand hits the printwear market!
The unisex classic tee is available in 23 colours
P&P editor Melanie Attlesey sat down with Felix Tiller of Produkt // Jack & Jones to find out more about the brand’s launch into the UK blanks market.
T
he eagle-eyed among our visitors to Printwear & Promotion LIVE! in February would have noticed an exciting new brand showcasing its fashion-forward garments for the first time. Produkt, born from well-established retail brand Jack & Jones, has entered the blanks market with a capsule collection of garments. Its launch into the UK market at P&P LIVE! was extremely well-received according to Felix, with comments such as ‘what are Jack & Jones doing in this world!’ and ‘wow’ overheard.
A new name
Produkt is not a new name in the corporate world. The brand has been working with companies such as WH Smiths, Ikea and Centre Parks, plus a number of football clubs to produce their fan merchandise,
for a number of years now. But with a 12-to-16-week lead time from the factories in Bangladesh and an MOQ of 1,000 pieces, this made the brand out of reach for smaller companies who may only want to order 300 pieces at a time, but keen to work with Produkt.
“I looked at all the obstacles and problems we were facing and thought how could I solve this?” explains Felix. After taking a deep dive into the inner workings of the printwear market, that’s where the idea of the blanks range began to formulate.
“I look at the blanks as stem cells. You can turn them into anything. And if you can engage localised printing and embroidery, it allows you to do much shorter runs and provide much shorter lead times,” he adds. The range currently incorporates a unisex tee, a unisex hood sweat, a unisex
Produkt has used decades of retail
experience to create a capsule range of blanks for the
printwear market
Capsule collection coming soon...
Produkt will be available exclusively in the UK via Prestige Leisure UK very soon. Ashleigh Gray, digital marketing co-ordinator, explains why the brand is a perfect fit for them.
Q. What makes Produkt stand out? A. Produkt is the first blank garment range that has been introduced to the industry by a high street fashion brand. The styles and colours have proven to be popular on the mass market and the brand has endless data to back that up. They have lifted the styling from their current ranges and introduced them to our market and we just know it will be a hit. They have some fantastic values when it comes to people and the planet. Through their Direct-to-Farm programme, they ensure everyone in their supply chain is looked after at every level. Their ongoing focus on ensuring they remove more emissions than they put into the planet is also admirable. They are always setting clear goals for the future and consistently achieving them.
| 32 | May 2024
Q. Why did you choose to add the brand to your collection? A. This year Prestige is putting a huge focus in investing in providing our customers with the best products and services that in turn support their business growth. We wanted to have an exclusive, sustainable brand in our collection and, after discussing with several other brands, Jack & Jones was the clear winner. Their company ethos was one of the first things to jump out to us as they aligned with a lot of our own. They are also extremely passionate about entering the industry and developing the range together with Prestige as their UK partner.
Q. What are your thoughts about the brand and the quality of the garments? A. This is something that everyone who
has seen the product has commented on. The product feels amazing, and all the little details scream quality. From the stitching to the super smooth printing surface, it really encompasses the brands attention to detail and high-quality production.
Q. Who do you think the target audience of the product is? A. The product and brand, as mentioned has a big focus on sustainability. First and foremost, our customers who are looking to add a sustainable range to their offering or the ones who are already well on their way to offsetting their impact on the planet will be interested in this range.
We think customers who have their own fashion brands will have a particular interest due to the styles, colours and fits being based on best-selling styles from Jack & Jones. In
www.printwearandpromotion.co.uk
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