Industry News
Fruit of the Loom ranks high in CDP report for climate change engagement
F
ruit of the Loom has ranked in the top 8% assessed for supplier engagement on climate change, based on its 2022 CDP disclosure.
Adam Wade, senior director of sustainability and risk management, said: “Fruit of the Loom recognises truly meaningful reductions in our impact to the environment requires action down the entire supply chain. We make the majority of what we sell in our own facilities. However, we also source from other suppliers across the globe and work with them to ensure they meet our standards and commitments.”
Supply chain management is one focus of Fruit of the Loom’s commitment to sustainability in an effort to reduce Scope 3 emissions. The company has committed to more operational efficiency in upstream supply chains, working with strategic suppliers to reduce energy use and increase use of renewable electricity. Fruit of the Loom is among other top companies taking action to measure, disclose and reduce climate risk within their supply chain. The company is on a journey to map its supply chain to raw materials and is collaborating with the HIGG Facility
Environmental Module (FEM) to ensure transparency on environmental metrics with key suppliers.
CDP is a leading non-for-profit organisation that runs a global disclosure system for environmental impact, with nearly 20,000 companies disclosing data in 2022.
On the European market, the brands Fruit of the Loom and Russell are
Rebranding and new appointments at FOL International
The well-known Fruit of the Loom fruit logo has been given a modern update in 2023.
By omitting the shading and highlights, the logo gets a fresh, clean look in a 2D design. The redesign of the logo stands for the rejuvenation of the brand and represents the traditional brand heritage in terms of quality, diversity and modern styles for all ages.
There have also been some new appointments at FOL International. Christian Lanvermann has been promoted to the role of senior marketing manager, while Marthe Kazur has been promoted to junior marketing manager for Fruit of the Loom.
operated by FOL International, a subsidiary of Fruit of the Loom. Fruit of the Loom Europe is publicising its efforts on the topic of sustainability with the ‘The Fruit Way’ campaign. At Russell Europe, the ‘Belong to a Better Future’ initiative combines various measures promoting respectful conduct and sustainability in the company.
Christian Lanvermann
A new addition to the team comes in the form of Nicole Stöber. She is focusing on the direction of the digital brand strategy as the new brand marketing manager for Fruit of the Loom.
Pantone expands its SkinTone Guide to 138 total shades J
ust a few months after its initial launch SkinTone Product Suite, Pantone has expanded it with a new guide that includes added shades and compatibility across multiple platforms.
The Pantone SkinTone technology allows TV, smartphone and tablet, display, and printer manufacturers to have their devices tested for authentically reproducing skin tones. This new special edition SkinTone guide marks the 10th anniversary of work on the product and includes 28 new dynamic shades that bring the guide’s total up to 138 shades, and
| 6 | May 2023
28 new shades have been added to Pantone’s SkinTone Guide
is integrated within Pantone’s digital platform, Pantone Connect.
The 28 new shades include a wider array
of darker tones and yellow undertones created at the request of Pantone customers who are looking for specific colours that closer represented them. The SkinTone guide was created by Pantone Color scientists by measuring thousands of actual skin tones across the full spectrum of human skin types from a diverse range of ethnicities and age groups to catalogue 138 shades of unique skin tone colours. The guide is intended to be a part of the company’s ongoing effort to help brands and designers foster inclusivity and representation across their products and creations.
www.printwearandpromotion.co.uk
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