FESPA Preview New perspectives at
Q. The theme for FESPA this year is ‘New Perspectives’, can you explain what this means for our readers? A. The past few years have focused on survival and recovery. However, we’re now seeing companies shifting back into business as usual. So, this year, at FESPA Global Print Expo 2023, we want to inspire our global community to focus on the future and consider how, by looking at our industry with a fresh point of view, they can seize new opportunities and future-proof their business.
We’re, therefore, encouraging visitors to gain new perspectives on vertical market opportunities ; new services and applications; trends; the latest technology, software and consumables; and business growth strategies in the print, signage and visual communications sectors.
New feature for 2023
Personalisation Experience is a new feature for 2023. Running from Tuesday, May 23 to Thursday, May 25, the conference agenda will cover a multitude of topics to help visitors expand their businesses, operations and market value. Michael Ryan, head of FESPA Global Print Expo, answers some questions about this new showcase.
Q. What is Personalisation Experience? A. Co-located with FESPA Global Print Expo, Personalisation Experience, will comprise an experiential showcase of personalisation-enabling products and solutions from a range of suppliers, and a multi-day conference programme.
The whole experience is primarily designed for brand owners, retailers, marketers, agencies, and membership and loyalty organisations seeking to enhance or differentiate their offering with personalisation and customisation. Garment manufacturers
wanting to capitalise on the value of personalisation will also gain valuable practical knowledge and insight.
Q. Why has this event been launched in 2023? A. Consumers everywhere want experiences that are personalised, instant, and augmented. Brands that embrace personalisation are sharpening their competitive edge, creating value and increasing their market share. With the launch of Personalisation Experience, we want to help delegates grasp the commercial value of personalisation
by hearing real-life business cases from industry experts and exploring new products from global suppliers. By co-locating Personalisation Experience with FESPA Global Print Expo 2023, we’re giving visitors to both events access to the hundreds of personalisation-enabling technologies and solutions that will be on display throughout the exhibition halls.
Q. What will a visit to Personalisation Experience entail? A. In addition to the conference programme, visitors to Personalisation
Michael Ryan, head of FESPA Global Print Expo
FESPA Global Print Expo 2023
The FESPA Global Print Expo returns to Munich from Tuesday, May 23 to Friday, May 26. Europe’s leading printing and signage exhibition will reunite key industry professionals, allowing them to discover new perspectives. In this Q&A, Michael Ryan, head of FESPA Global Print Expo, reveals what visitors can expect to see when they attend later in the month.
| 50 | May 2023
www.printwearandpromotion.co.uk
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