Industry News
Next Level Apparel to verify cotton origin with new partnership
N
ext Level Apparel has announced an exclusive partnership with Oritain, a world leader in using cutting-edge forensic science to verify the origin of products and raw materials.
NLA has always been committed to providing the highest quality, responsibly sourced products, and now, with Oritain, it will further enhance its fi bre origin traceability efforts. This innovative partnership further advances the company’s sector leadership by allowing NLA to conduct scientifi c verifi cation of its cotton products for the benefi t of consumers and the broader printwear industry. By confi rming fi bre origin, NLA will help address the global cotton industry’s traceability challenges, including minimising the risk of supply chain partners blending the product with lower quality fi bres.
NLA CEO, Randy Hales, said: “From our local roots in Southern California to our international consumer base, we are dedicated to creating an experience that advances our customers’ mission while ensuring the integrity of the premium quality products we bring to market. “We embrace the protection of our beautiful planet and are purposeful in fi nding the right options in every area of our operations. Partnering with Oritain reinforces this principle and highlights our commitment to sustainability and transparency in our supply chain.” The agreement will allow NLA to independently test products from its supply chain to ensure the integrity, quality and consistency of its cotton textiles products around the world. Such testing will provide critical assurances for NLA’s customers and other stakeholders, demonstrating NLA’s ongoing efforts to embrace opportunities to enhance its operational excellence initiatives.
David Luke holds Beyond the Bottle webinar for retailers
A
group of independent schoolwear retailers joined David Luke and The Circular Textiles Foundation (CTF) on Wednesday, March 29 for a webinar to go beyond the bottle to celebrate the forthcoming launch of the fi rst recyclable school blazers and jackets. During the hour-long session, guests heard from Tim Cross, founder of the CTF, to gain further understating of the organisation and hear how they are working with David Luke to produce the fi rst circular blazers and jackets. Communicating what circularity means to the schoolwear industry and why it’s so important to embrace this innovation formed the foundation of Mr Cross’ presentation which was followed by a Q&A.
The second-part of the webinar focused on storytelling with Samantha Leigh, sustainability and trade marketing lead, and Tess Gee, head of
| 10 | May 2023
AIM Smarter launches MerchBook
MerchBook brings your PDFs to life M
erchBook by AIM Smarter is an industry fi rst, interactive, and fully
brandable PDF tool that delivers convenience in both branding and collaborating, and drives traffi c towards individual products on owners’ websites.
Its features allow users to easily share and embed professional virtual PDFs with their clients and prospects. The new software boasts editing tools that
immediately converts any PDF into an interactive online experience, with the ability to brand and link products or sections within the document, providing a unique and bespoke experience for every client.
A screenshot from the webinar
engagement, sharing news about the resources available to retailers to help them tell their own circular story. Kathryn Shuttleworth, managing director, The Parently Group, said: “We see that school retail stockists have such a great opportunity to educate their schools and customers on the subject of circularity and we want to support them by providing the tools that will help them stand out. We were delighted to see so many of our valued customers online and look forward to evolving our eco story together with the launch of our circular blazer.”
The MerchBook launch announcement comes just months after AIM Smarter previously reported growth and advancements across the entire business including technology, supply chain connectivity and the launch of further industry exclusive tools back in December 2022. AIM Smarter UK general manager, Rosi Spence, said: “We’re delighted to be able to offer this industry fi rst and game changing technology. This is yet another sales tool offered by AIM which will aid the streamlining and selling power of businesses within our industry and beyond. The future of promotional product catalogues and online experiences is changing, and we’re dedicated to ensuring our customers continue to have the most upcoming tools at their service to drive engagement and growth through AIM Smarter.”
www.printwearandpromotion.co.uk
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