Focus on Transfer Printing


How your heat transfers should perform


You have options to choose from when it comes to heat transfers, and when it comes to full colour heat transfers, Supacolour has set the bar high. When choosing your heat transfer, there are certain qualities you should be sure to look for. On the surface, one of the things about direct to fi lm printing is that it can be great for small quantities, such as one or two-unit test runs and small orders. This certainly has its place, but how does it compare to Supacolour overall?


Here’s the product differences: • Colour vibrancy and consistency


Supacolour’s six-colour process involves a combination of screen printing and digital printing. This delivers unmatched vibrancy and consistent colour from order to order. • Opacity


Supacolour screen prints its white-based ink when creating transfers. By screen printing the white base it allows your prints to stay consistently vibrant on light and dark garments. • Washability


Supacolour is lab tested and certifi ed to last 70+ washes without cracking or fading. • Certifi cations


It’s a part of Supacolour’s promise to be eco-friendly and chemically safe. Supacolour is kid safe, and its certifi cations include Prop 65, CPSIA and Oeko-Tex. So, make sure your transfer company is safe for both your customer and the environment. • Durability and stretchability


Supacolour features a super soft hand feel and industry leading stretchability. By using the screen printing process in combination with the full colour digital, Supacolour has unmatched durability. This means that when stretched, these transfers rebound better than any other product on the market. • Wide application


Supacolour offers specialised transfer types for virtually any fabric and different bleed levels. When using a one size fi ts all solution, the consistency and durability of application remains inconsistent. • Low minimums


Supacolour has the lowest minimum among full colour screen printed transfers, at just 10 pieces. This allows you to deliver your customers high quality, long lasting, durable full colour prints with as low as 10 pieces. • Turnaround time


Supacolour has a super fast, industry leading turnaround. With factories all over the world, most orders ship within a few business days, no matter what the quantity. • Price transparency and the true cost of ownership Supacolour prices are as advertised. Supacolour requires no printing


A newly coined phrase


DTP, known as direct to paper, is a newly coined phrase to describe digital transfers, the difference being that the image sits on paper and not a fi lm.


Complementary to the digital suite of garment decoration currently available in the market.


Advantages being it’s everything you want, but more eco-friendly and affordable.


tranSMART has been developed over nine years of R&D within the home of DTB (Direct Textiles & Bags).


www.dtbeurope.com | 50 | May 2022 tranSMART www.printwearandpromotion.co.uk


tranSMART is a new product for the transfer market


Supacolour


equipment, inks or technical skills outside of a heat press. Supacolour takes all the upfront and ongoing investment cost, as well as the time investment for maintenance out of the equation. You send the team your artwork, they send you Supacolour, no maintenance necessary. Supacolour also takes out the requirement for a skilled workforce. Pressing can be taught and therefore scaled quickly, with confi dence. • Emerging technology


Supacolour is always innovating and working super hard to bring you the highest quality transfer. Supacolour will continue to add the equipment and technology necessary to better its product and service.


Supacolour values the garment decorating community and thinks it’s fantastic that the heat applied transfer industry is fi nally starting to hit the mainstream. The team fi rmly believes that heat transfer printing is an important part of every professional printer’s toolkit when it comes to decorating garments. The fl exibility that transfers give you to make products on-demand, fulfi ll small orders and say yes to your customer’s requests that screen printing, embroidery or DTG can’t handle, makes heat transfers an important part of the future of garment decorating.


Supacolour doesn’t take shortcuts. The team knows that when you put a Supacolour on a garment it’s important that the colours are right and that you have the confi dence that the print is going to last. The team knows that you build your reputation on these products, and that’s a responsibility they take very seriously. Supacolour believes that the best transfer manufacturing process must include screen printing, this is the foundation for super vibrant, eye-popping colours that last.


www.supacolour.co.uk


Supacolour believes that heat transfer printing is an important part of every professional printer’s toolkit


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