Industry News
Infinity Inc teams up with Brentford FC to raise money for Ukraine B
randed merchandise and apparel firm, Infinity Inc, has teamed up with one of its Premier League clients, Brentford FC, to help raise money for the Disasters Emergency Committee Ukraine Appeal. Specialising in branded clothing, uniform and sportswear, the in-house design team at Infinity Inc created a limited edition T shirt featuring the bee from Brentford FC’s club crest in the colours of the Ukrainian flag. The bespoke garment, which was produced at Infinity Inc’s production facility in Leeds, was worn by Brentford players in the warm-up ahead of their fixture against Burnley FC in March, before being launched as part of the club’s retail range. Available to purchase from the Brentford club store, all profits from the T shirt sales are being donated to
F
the Ukraine Appeal. To help maximise donations, Infinity Inc supplied all the T shirts at cost price.
Seen worn by man of the match, Christian Eriksen, the T shirts were turned around in just four days and launched to the public, immediately raising money which is going directly to the Disasters Emergency Committee. The charity launched its Ukraine Appeal following Russia’s invasion with funds raised from sales of the T shirts helping to provide food, water, shelter, healthcare and protection to those fleeing the conflict. Darren Cohen, CEO and founder of Infinity Inc, said: “We’ve been working with Brentford FC for two years and we’ve already done so much work with them, so it’s great to partner up on another project, especially when it’s raising money for such an important cause.
“Our team came up with a really effective design, which we think looked
Brentford’s Christian
Eriksen sports the fundraising shirt designed and produced by Infinity Inc
great on the pitch, and this has been reflected in the sales of the shirts. We recently supplied warm-up tees for World Down Syndrome Day and War Paint for Men too, so it’s great that clients are thinking of us for their charity events.”
Friedheim installs new signage on new premises
riedheim International has installed a collection of internal and external signage to portray the Friedheim brand in its new Hemel Hempstead premises.
Large 4m signs have been affixed to the north and south sides of the building – cut from 7mm aluminium and specially coated, the signage should last well into the next couple of chapters for Friedheim. Just feet from the top of the wall, the signs are positioned to collect the sunlight as it rises and sets behind the neighbours.
Entering the lobby, visitors are greeted with a transparent welcome sign and
J The exterior of the building
electronic sign-in – the digital system alerts the right person their visitor has arrived and the details of the meeting. Glass doors and walls throughout the offices and stores are adorned with Friedheim International manifestations, individual offices have a smoked band at desk height for privacy.
Nazdar appoints new ink jet field specialist
oshua Tokar has been appointed to the role of ink jet field specialist at Nazdar
Ink Technologies.
Based in the New York area, Mr Tokar has extensive background experience in inkjet print, photography and the fine arts and will bring a wealth of expert knowledge to his new role at Nazdar. Prior to joining Nazdar, he spent
| 14 | May 2022
more than 10 years working within the inkjet printing market, specialising in the set-up, operation and maintenance of inkjet systems, including experience of testing inkjet inks in printers and prototype testing on inkjet printers. Joshua has also presented a series of expert technical demonstrations on inkjet printers at trade shows.
Joshua Tokar
Josh Gaddie, field service manager, said: “We’re
delighted to welcome Joshua to the team. His real-world experience working with inkjet print will be an invaluable addition to Nazdar.”
www.printwearandpromotion.co.uk
Entering the board room visitors can immerse themselves in the company’s rich history, a timeline stretches 8m around two sides of the room, going through the decades of Friedheim’s lifespan.
FASTsigns in St Albans completed the projects around a working office environment with zero downtime to the team.
Elsewhere in the offices between the large windows sit a backlit display with the company’s digital offerings from Hunkeler, as well as another showcasing the 30+ brands Friedheim brings to market.
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