Industry News
Chadwick sales executive completes John O’Groats to Land’s End walk for MIND
B
en Stoddart, who works as an internal sales executive at Chadwick Teamwear, has completed the 874-mile route from John O’Groats to Land’s End in just 31 days, raising more than £10,000 for MIND in the process.
He said: “I wanted to do the walk to raise funds and awareness for MIND. This is a charity that I really believe in and is something that I have seen have a strong impact on people around me. Everyone should focus on their mental health but I’m also walking for those who are in a constant battle and for those who have sadly lost their battle. The support I received on the way and the donations have been amazing!”
Coloreel closes new deal of first US multi-head units with Hirsch Solutions
C Ben Stoddart reached Land’s End in 31 days
He started the walk on March 1 with the goal of walking the equivalent of a marathon a day.
If you would like to donate search ‘Ben’s John O’Groats to Land’s End Walk’ on Just Giving.
oloreel has announced the sale of the first multi-head in the United States to
Hirsch Solutions, the world’s largest distributor of embroidery machines. The six units will be placed over a Tajima TMEZ six-head embroidery machine for one of Hirsch’s innovative customers based in California. Sven Öquist, VP sales at Coloreel Group, said: “Our partnership with Hirsch provides Coloreel with the ultimate reach into the US embroidery market and this order of a six multi- head unit is another great step on our growth journey in US. The installation will enable our customer to meet the fast-rising demand for our more environmentally friendly and creative embroideries. I am looking forward to many more units sold through our partnership with Hirsch.”
Avery Dennison unveils Embelex for on-product branding A
very Dennison has launched Embelex – a full-service ecosystem for
on-product branding. Embelex supports customisation, personalisation, and smart solutions in the apparel, footwear, and accessories manufacturing markets.
Avery Dennison helps bring brands, much-loved institutions, and sports teams to life through heat transfers, embroidery, patches, and badges. The company recently announced the continuation of its contract to supply Premier League official shirt names, numbers, and sleeve badges for on-pitch and retail. These badges have built-in smart technology that allows users to scan the badge to reveal hidden content on the Premier League app. Now with Embelex, a journey of rapid growth is planned, positioning Avery Dennison as a leader in the supply of digitally enabled physical embellishments, as well as the software and manufacturing capability to provide everything a brand or organisation needs to
| 10 | May 2022
celebrate its name, personalise products in its ranges and create digital experiences to connect with consumers through on-garment branding. Steve Mason, vice president, and general manager, EMEA and
Speed and scalability are at the heart of what Embelex offers
Americas and Embelex lead at Avery Dennison, said: “Speed and scalability are at the heart of the Embelex offer. Brands and organisations want to customise products, but they also want on-demand manufacturing, just-in-time delivery, and as little waste as possible to meet their sustainability credentials. Embelex exceeds these expectations. Our global footprint also enables us to provide world-class service to apparel factories, which in turn enables them to provide world-class value to their customers.” Jeremy Bauer, global commercial director, Embelex at Avery Dennison, added: “Our on-product branding is already seen around the world on some of the biggest names in sports, including English Premier League, Futbol Club Barcelona and Real Madrid. But Embelex reach extends far beyond the pitch, from high fashion brands to high street retailers where leading designers, brands, and apparel suppliers are using decorative elements to bring their designs to life.”
www.printwearandpromotion.co.uk
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