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Maximise your screen printing business with digital power
The textile printing industry is currently undergoing a significant transformation, spurred by shifting consumer expectations and the ongoing evolution of technology. Find out what Kornit Digital is doing to aid this shift.
Kornit Apollo – A state-of-the-art industrial direct to garment (DTG) printer designed for high-volume, automated apparel production T
oday’s customers demand fast turnaround times, personalised products, and environmentally conscious manufacturing – all while expecting high quality and consistency.
While screen printing has long been the cornerstone of mass production in the garment industry, it is increasingly clear that the traditional methods alone are no longer sufficient to meet the pace and complexity of modern demands. To stay competitive in today’s rapidly evolving landscape, screen printing businesses must consider new approaches that combine the reliability and familiarity of traditional processes with the versatility and agility offered by digital solutions. The future doesn’t lie in replacing screen printing entirely – it lies in enhancing it. A hybrid production strategy, which merges the strengths of both analog and digital systems, offers a path forward. One of the most powerful tools available to facilitate this transition is the Kornit Apollo, a next-generation direct to garment (DTG) printing solution designed specifically for high-volume, high-quality, and sustainable production.
| 46 | July 2025
The changing landscape of textile printing
Modern screen printers are facing a multitude of operational and market challenges that are reshaping the industry. Rising labour costs and persistent labour shortages are making it increasingly difficult to maintain large-scale manual production operations. Traditional screen printing setups, which often rely heavily on human labour for processes such as screen preparation, alignment, and cleanup, are no longer as cost-effective or efficient as they once were.
Additionally, the explosion of e-commerce and on-demand services has led to a significant shift in consumer behavior. Customers today expect rapid order fulfillment, the ability to customise their products, and low minimum order quantities. These expectations put a tremendous strain on traditional screen printing operations, which are designed for long runs and require significant setup time and resources. Producing short-run or single-item orders in a screen-based system leads to excessive waste and inefficiencies that can erode profit margins. Furthermore, sustainability is no longer a buzzword – it’s a business
imperative. Environmental regulations are tightening, and consumers are increasingly choosing to support brands that demonstrate responsible practices. This includes minimising water usage, reducing chemical waste, and cutting down on energy consumption. Unfortunately, traditional screen printing methods often fall short in these areas, prompting printers to seek more eco-friendly alternatives.
Digital innovation: The Kornit Apollo advantage
To address these challenges without discarding what already works, screen printers can turn to digital technologies that complement and elevate their existing capabilities. The Kornit Apollo is engineered to do just that. It represents a revolutionary step forward in textile production – one that enables printers to keep pace with changing demands while improving their operational efficiency and expanding their market reach. The Apollo’s standout feature is its one-step, fully automated printing process, which enables a single operator to manage what would otherwise require a small team in a traditional setup. This level of automation reduces labour
www.printwearandpromotion.co.uk
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