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Industry News


Trotec and eurolaser enter into sales partnership


T


wo of the leading manufacturers in laser technology are combining their strengths and entering into a sales partnership.


The aim of the co-operation between Trotec Laser and eurolaser is to offer customers even more targeted advice and to provide tailored solutions based on the long-standing market experience of both companies.


Both companies have decades of expertise in the fi eld of CO2 laser processing. Trotec’s portfolio includes systems for engraving, marking and cutting in small and medium formats, while eurolaser specialises in large format, precise cutting of non-metallic materials. These different areas of specialisation complement each other perfectly.


Laura Capone, CEO of eurolaser, said: “Our partnership unites two strong brands with a shared commitment:


Peter Kratky, CEO of Trotec Laser, and Laura Capone, CEO of eurolaser


top quality and customised solutions. This results in a clear advantage in terms of advisory competence for our customers.”


Peter Kratky, CEO of Trotec Laser, added: “Our collaboration provides


ZenSmart unveils three AI tools for instant, intelligent workflow automation


Z enSmart has released


three AI-powered tools designed to simplify the implementation, management, and optimisation of production workfl ows.


Andrew Smith, managing director of Pictureworks Group, creator of ZenSmart, said: “These AI tools remove the three biggest barriers to workfl ow automation: time, complexity and cost.


“We’re changing the game for small and large manufacturers alike.” The three tools are as follows:


• AI-Start: Enables new users to go live in as little as one day – automatically integrating with major order sources like Shopify, Amazon, Taopix, Printify, ShipStation, DecoNetwork and Printavo.


• AI-Learn: Captures the unwritten rules that drive daily operations turning tribal knowledge into structured automation. It empowers staff to teach the system what to do, instead of relying on consultants or developers.


www.printwearandpromotion.co.uk


clarity within the diverse laser market. Customers going to benefit by reaching the ideal solution more quickly and effectively – with the assurance of having a reliable partner by their side.”


Kingly launches sustainable


sportswear range A ZenSmart has released three AI tools


• AI-Search: A powerful conversational agent that transforms how teams access data. Users no longer have to rely on static reports or complex fi lters. ZenSmart AI-Search is powered by a domain-specialised large language model and connected in real-time to all aspects of ZenSmart’s data layer – orders, batching, QA, machines, SLAs, and more. It returns fast, intuitive, and accurate answers – even for complex queries.


Together, these innovations represent a signifi cant step forward in making factory automation smarter, faster, and more accessible.


new Custom Sportswear Collection has been launched by Kingly.


The range combines bold design, athletic performance, and unparalleled sustainability credentials. It will be manufactured at Kingly’s EcoVadis Platinum-rated factory in Sofi a, Bulgaria, and will include custom football shirts, performance shorts and tracksuits.


The collection includes custom football shirts


Robert Armour, CEO of Kingly, said: “Modern sportswear should do more than perform on the fi eld – it should refl ect the values of the people wearing it. “With this collection, we’re giving our clients the ability to outfi t their teams in garments that look great, feel great, and actually help protect the planet.”


July 2025 |13 |


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