July Contents NEWS:


5 Industry News Market and industry update


16 Machinery News The latest pieces of equipment


REGULARS:


48 The DTF Column With Colin Marsh of Resolute


58 Industry Advice With Vicky Jarman of printMAX


66 The Screen Print Column With Jason Chapman of The Regency Group, New York


69 Marketing Advice


With Colin Sinclair McDermott aka The Online Print Coach


78 The Embroidery Column With Liz Woodhouse of The Embroidery Academy 82 P&P Online The latest happenings online


FEATURES: 20 Special Report


We hear from those in the know what impact greenwashing is having on the garment decoration industry and how you can spot fake claims


24 Focus on Eco Clothing All the latest sustainable and eco-friendly clothing 36 Advertorial The team MANAGING EDITOR:


Melanie Attlesey, mattlesey@datateam.co.uk DIVISIONAL DIRECTOR:


Tony Gardner, tgardner@datateam.co.uk


ADVERTISING SALES MANAGER: Daniel Gardner, dgardner@datateam.co.uk PRODUCTION:


Tania King, tking@datateam.co.uk 46 Advertorial


Kornit Digital explains how you can maximise your screen printing business with digital power


50 Focus on Menswear


Printwear & Promotion is published in Great Britain by Datateam Business Media Ltd, London Road, Maidstone ME16 8LY


Tel: 01622 687031 | Fax: 01622 757646


Circulation: email datateam@c-cms.com or call 01580 883844.


Printwear & Promotion is available on subscription, priced £103 (UK) and £137 (overseas). ISSN 0967-2486


The publishers do not necessarily agree with the views expressed by contributors, nor do they accept any responsibility for any errors of translation in the subject matter in this publication.


Suppliers have contributed towards the costs of some of the editorial, photographs and material in this issue.


72 Focus on Shorts & Trousers Printwear focused on the bottom half


www.printwearandpromotion.co.uk July 2025 |3|


59 Focus on Wide Format Printing Take a look at how you can move into different markets with this printer line-up


70 Industry Report


Veteran screen printer Tony Palmer goes under the hood of the Kornit Apollo


T shirts, polo shirts and shirts for the men in your life


David Sharp spills the beans on its newest print on-demand service


38 Case Study Wolf & Flower fl ourishes with Mimaki investment


39 Focus on UV Printing


We take a look at this exciting print method taking the industry by storm


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