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Focus on Eco Clothing


Style that speaks sustainably In a world where conscious fashion matters more than ever, Atlantis offers two standout bucket hats that combine modern style with a responsible footprint. The Atlantis Powell and Atlantis Geo bucket hats, available at Absolute Apparel, showcase how eco-conscious design can lead the way in headwear fashion.


The Powell Bucket Hat (ACPOWB) is crafted from recycled cotton, reducing waste and giving new life to existing materials. Its naturally soft feel and relaxed design make it a perfect warm-weather staple. Meanwhile, the Geo Bucket Hat (ACGEOB) is made from 100% recycled polyester, including post-consumer plastic bottles helping divert plastic waste from landfi lls and oceans.


Both styles are certifi ed by Oeko-Tex 100 and PETA-approved vegan, underscoring Atlantis’s commitment to ethical production. These hats are produced under AMFORI BSCI and SEDEX standards, supporting fair and transparent working conditions throughout the supply chain. Design-wise, each hat balances classic appeal with a contemporary style; ideal for festivals, urban wear, or eco-forward branding. Lightweight, breathable, and durable, they prove sustainability doesn’t mean sacrifi cing style.


From fabric to fi nish, the Powell and Geo hats represent a new era of accessories where fashion and responsibility go hand in hand. With bucket hats cemented in Britpop culture, and these being available in six on trend shades: black, dark grey, khaki, navy, olive, and white. Get ready for the summer’s biggest event with ethical style.


www.absoluteapparel.co.uk Absolute Apparel


The Atlantis Powell and Geo bucket hats


A sustainable team player


Authentic Eco Polo 570M


Sustainability is not a trend but a movement determined to make a lasting change. Russell Europe has focused on sustainability in developing and manufacturing new products for many years now – by means of sustainable materials, short transport routes and full control of production. Accordingly, the brand is expanded its range by a sustainable essential: the Authentic Eco Polo, manufactured from 65% recycled polyester at the company’s own production site in Morocco for the fi rst time.


The polo shirt is a timeless allrounder and has always formed an integral part of corporate fashion. Russell Europe launched this sustainable polo in 2024 which is for the fi rst time manufactured using 65% recycled polyester and 35% ring spun cotton at the company’s own production site in Morocco: The Authentic Eco Polo 570M. For producing the pleasantly lightweight and rugged polo, post-consumer materials will be reclaimed and reused. This sustainable bestseller with a fabric weight of 180gsm is available in the colours white, black, French navy, convoy grey, bright royal, classic red, bottle green, sky and petrol blue and in an extensive size range from XS to 3XL. The short-sleeved men’s polo style is machine-washable at 60°C and comes in a classic fi t with a two-button panel.


The new Authentic Eco Polo 570M scores points in terms of sustainability and quality thanks to sustainable materials, short transport routes and controlled production, but also offers the perfect canvas for personalised textile fi nishing (screen printing, DTG, transfer printing, stick, DTF).


Russell Europe www.russelleurope.com


www.printwearandpromotion.co.uk


July 2025 | 29 |


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