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tel Transylvania attraction opens Dream Island Park, Moscow
Kilburn live partners with Semnox for family entertainment centre
ion of the upcoming release ansylvania: Transformania, hapter of the $1.3 billion film
Kilburn Live is the latest addition to Semnox’s growing list of clients, implementing Semnox technology at its new family entertainment centre concept in Mississauga, Ontario.
m Sony Pictures Animation, , an indoor theme park located as officially opened its new otel Transylvania.” tour Dracula’s lavish resort unusual guests, starting by s a bridge over a foggy moat to l’s lobby. There, they will meet will guide them through more ions. tion will be a worthy addition to work on the Hotel Transylvania
ook more than three years, to build a unique space for ning the latest technical and ons to create a comedic horror itable for the whole family,” oll, technical director of Dream
Semnox and Kilburn Live have together developed the Parafait-Game Hub integration, allowing seamless activation of various games and experiences using RFID wristbands and the Parafait Gamification API framework. The new facility created by Kilburn Live, named GYGO! (Get Your Game On), features an action-packed indoor active play zone that showcases a variety of active play experiences. Powered by Kilburn’s scoring backbone, Game Hub, challenges are scored and tallied on a venue-wide leaderboard, allowing guests to compete for the top spot on a daily, monthly, and all-time basis. Basketball, baseball, football, a ninja-style obstacle course and foam blaster play activities are just some of the unique challenges awaiting GYGO! Visitors. Jonathan Sanford, COO of Kilburn Live, said: “The importance of the underlying technology that powers our experiences cannot be understated. The complexity must be invisible to the guest and yet be designed with future technologies and enhancements in mind. Semnox’s Parafait system is both of those things and is so feature-rich that it became the obvious choice for integration with Game Hub and GYGO.”
Island Theme Park. “We partnered with Sony Pictures in order to achieve an authentic experience that will be the first attraction of this level in Russia, in one of the world’s leading theme parks.” “In line with our growing Location Based Entertainment strategy, Dream Island Theme Park has done a fantastic job bringing this beloved brand to life and giving audiences the unique opportunity to transport themselves into the thrilling world of Hotel Transylvania,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment. In addition to the Hotel Transylvania ride,
Using the Parafait-Game Hub integration, the entertainment centre can activate game play and pass scores between the systems to maintain the leaderboards throughout the venue. In addition to this technology, GYGO! uses a range of other Semnox solutions including an online ticketing and POS system, birthday party booking, liability waivers and RFID activations. “Kilburn is well known for building interactive experiences that are entertaining, innovative and cutting edge. It is an honour for Semnox to partner with them to integrate our technology into these experiences. Through the GYGO! project, the foundational gaming framework has been established between the Parafait and Game-Hub systems and we look forward to leveraging the numerous expansion possibilities in this partnership,” said Bepin Jose, President of Semnox Solution.
guests will also find a “Tavern of Fear” snack bar, a “Vampire’s Bite” burger cafe and “Transylvania Treasures,” a gift store filled with Hotel Transylvania themed souvenirs and memorabilia.
Tornado Springs opens
Danish theming firm MK Themed Attractions assisted UK family park Paultons Park in getting its brand-new themed area, Tornado Springs, ready for 12 April by producing and delivering customised props for the entire area.
and experiences, all with a heavy Midwestern US theme. The majority of the themed elements were produced and delivered by MK Themed Attractions. Guests will be immersed in the new area completed with themed signs, props, objects, and coasters, all telling the unique story of Tornado Springs.
Athena Symonds joins Betson as Amusement Sales
to say that it has been a pleasure working with Paultons Park. From the very beginning the visions and ambitions Paultons Park had sounded exciting, and a project we at MK Themed Attractions have loved being a part of. We look forward to seeing the impression the new area Operations director at Paultons
8
are so pleased to finally open the park and welcome guests to explore Tornado Springs, our largest single investment here at Paultons Park. We wanted to introduce a spectacular and immersive themed area
Representative Arcade and amusement equipment distributor Betson Enterprises, headquartered in New Jersey, has hired Athena Symonds as Amusement Sales Representative for the Midwest. Britannie Betti, Northeast Regional Sales Director at Betson Enterprises, commented: "We are all very excited to have Athena as a new addition to Betson's amusement sales team. She has a strong background in family entertainment centre development and consultative selling."
SUMMER PART 1 2022 F
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Gulliver’s extends 44 Cats partnership with Rainbow TV
avourite characters from the popular children’s animated television series 44 Cats will continue to appear at Gulliver’s Theme Park Resorts following the extension of its partnership with Rainbow TV.
The agreement between Gulliver’s - which has resorts in Milton Keynes, Matlock Bath, Rotherham and Warrington - and Rainbow TV, has been renewed until December 2023.
44 Cats follows the daily adventures of Lampo, Milady, Pilou and Meatball, four cats who form a music band called The Buffycats. The protagonists live with the lovely Granny Pina and face ‘pawesome’ daily missions to help friends in need. The characters have proved popular with Gulliver’s guests, making regular appearances for meet-and-greets and photo opportunities. Lampo and Milady will be at Gulliver’s Land in Milton Keynes for the whole summer, making daily appearances including at ‘Gulliver’s Giant Jubilee’. Dean Kimberley, Director of Loyalty and Marketing at Gulliver’s Theme Park Resorts, said: “It’s fantastic to extend our partnership with Rainbow TV which will ensure the loveable characters from 44 Cats continue to entertain our guests. “44 Cats is an amazing brand and we’re excited to keep working with Rainbow TV to deliver more fun and memorable moments for all our guests.”
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