Park News
Park News
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www.parkworld-online.com
tel Transylvania attraction opens Dream Island Park, Moscow
ion of the upcoming release ansylvania: Transformania, hapter of the $1.3 billion film
V
isitors to Zoo Atlanta will help share the Zoo’s key sustainability and conservation messages with the help of Magic Memories’ new content capture experiences.
m Sony Pictures Animation, , an indoor theme park located as officially opened its new otel Transylvania.” tour Dracula’s lavish resort unusual guests, starting by s a bridge over a foggy moat to l’s lobby. There, they will meet will guide them through more ions. tion will be a worthy addition to work on the Hotel Transylvania
ook more than three years, to build a unique space for ning the latest technical and ons to create a comedic horror itable for the whole family,” oll, technical director of Dream
Zoo Atlanta has partnered with Magic Memories to design and install new interactive content experiences, allowing guests unique digital encounters with the Zoo’s wildlife and core mission messages. Home to more than 1,000 animals representing 200 species from around the world, many endangered or critically endangered, Zoo Atlanta has always strived to educate and inspire visitors to value wildlife and help safeguard existing species through its conservation efforts.
The new partnership with Magic Memories allows visitors to engage with the Zoo in new ways, predominantly by creating unique multimedia content where guests play a starring role in each experience, with the content delivered directly to guests’ smart phones. This content includes new creative photos, video and selfie experiences which are easily shared online, spreading the key Zoo Atlanta messages further.
“From one of North America’s largest zoological populations of great apes to a global centre of excellence for the care and study of reptiles and amphibians, Zoo Atlanta’s offerings are second to none,” says Magic Memories founder and Executive
Island Theme Park. “We partnered with Sony Pictures in order to achieve an authentic experience that will be the first attraction of this level in Russia, in one of the world’s leading theme parks.” “In line with our growing Location Based Entertainment strategy, Dream Island Theme Park has done a fantastic job bringing this beloved brand to life and giving audiences the unique opportunity to transport themselves into the thrilling world of Hotel Transylvania,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment. In addition to the Hotel Transylvania ride,
Director John Wikstrom.
“At the heart of everything they do at Zoo Atlanta is a mission to protect wildlife and their habitats through conservation, research, education and engaging
Zoo Atlanta shares conservation message with Magic Memories
sharing fun and engaging content that helps to inspire conservation action.
“Creating bespoke content experiences to help our partners tell their unique stories is what we do best and we’re delighted to be sharing this with Zoo Atlanta.” Magic Memories is now in over 200 attractions around the world, including over 40 zoos and aquariums.
John continues: “Our cloud-based operating system MagicOS enables Magic Memories to deliver its wide range of multimedia product experiences to all sizes of attractions – in fact, anywhere where people are celebrating being together at a branded experience. “Increasing participation and engagement with the attraction’s core missions, messages and values is fundamental to success.”
guests will also find a “Tavern of Fear” snack bar, a “Vampire’s Bite” burger cafe and “Transylvania Treasures,” a gift store filled with Hotel Transylvania themed souvenirs and memorabilia.
experiences. We believe the new Magic Memories’ content experiences will help strengthen the Zoo’s mission by further connecting guests with the animals,
Shawn Whitman, Zoo Atlanta’s Vice President, Membership & Guest Experience, adds: “We were not interested in a traditional photo experience and were looking to find new ways to inspire guests and share our messages.
Tornado Springs opens Intercard unveils new software at Latin America Amusement Expo
Intercard participated in the Latin America Amusement Expo held on 18-20 May at the International Convention and Exposition Center in Cartagena, Colombia, where the company demoed its sales-boosting e-commerce platform and its new iTellerPlus software.
The Latin America Amusement Expo is the premier Latin America trade show for the amusement industry. This year’s event was
hosted by the Colombian Association of Amusement Attractions and Parks as part of its 15th anniversary celebrations.
Intercard’s iTellerPlus software expands the future 12
of self-service kiosks in entertainment centres. Using iTellerPlus, guests can buy timed play, gate passes and package deals in addition to game play, and it is all stored on the same convenient game card.
and experiences, all with a heavy Midwestern US theme. The majority of the themed elements were produced and delivered by MK Themed Attractions. Guests will be immersed in the new area completed with themed signs, props, objects, and coasters, all telling the unique story of Tornado Springs.
e-commerce platform, enabling guests to buy services online and redeem them at a kiosk with a printed QR code, eliminating a trip to the centre’s front desk to check in.
The software can also be programmed to upsell to guests on additional activities, such as laser tag, or food and beverages, all based on their initial choices. iTellerPlus integrates with Intercard’s
to say that it has been a pleasure working with Paultons Park. From the very beginning the visions and ambitions Paultons Park had sounded exciting, and a project we at MK Themed Attractions have loved being a part of. We look forward to seeing the impression the new area Operations director at Paultons
are so pleased to finally open the park and welcome guests to explore Tornado Springs, our largest single investment here at Paultons Park. We wanted to introduce a spectacular and immersive themed area
for the amusement industry. Intercard’s passion for innovation and the best customer service in the industry are also key factors in their decision.”
Intercard’s Latin America Business Development Manager, Enrique Cavanz, said: “Savvy operators across Latin America are going cashless with Intercard because we are known as the pioneers in cashless technology
“We have been delighted with the planning and recent implementation of this new guest engagement platform. The feedback from guests and members has been overwhelmingly positive, and we look forward to working with the Magic Memories’ creative team to ensure we can deliver fresh and relevant content throughout the year.”
Danish theming firm MK Themed Attractions assisted UK family park Paultons Park in getting its brand-new themed area, Tornado Springs, ready for 12 April by producing and delivering customised props for the entire area.
SUMMER PART 1 2022
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