Park News
Park News
Park World News in association with
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tel Transylvania attraction opens Dream Island Park, Moscow
Valo Motion installs ValoArena at German trampoline park
ion of the upcoming release ransylvania: Transformania, hapter of the $1.3 billion film
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innish mixed reality (MR) gaming company installs revolutionary multiplayer AR arena at Hi-Fly trampoline park to appeal to evolving needs of millennial parents and a new generation of kids who demand digital entertainment
m Sony Pictures Animation, , an indoor theme park located as officially opened its new otel Transylvania.” tour Dracula’s lavish resort unusual guests, starting by s a bridge over a foggy moat to l’s lobby. There, they will meet will guide them through more ions. tion will be a worthy addition to work on the Hotel Transylvania
ook more than three years, to build a unique space for ning the latest technical and ons to create a comedic horror itable for the whole family,” oll, technical director of Dream
Valo Motion has installed its new immersive Mixed Reality indoor-arena, ValoArena, at Hi-Fly Trampoline Park in Hilden, Germany. Designed for activity parks and other indoor spaces, the freeform game requires no wearables for gameplay, allowing players to enjoy maximum physical activity and social interaction. This is the first ValoArena installation in the world to be built outside of Finland.
Trampoline parks became a big hit in the early 2000s. However, the traditionally non-digital parks now face pressure from their guests aged 4–14. Today, children in this age range are used to high-quality digital games at home, and also demand high-quality digital experiences at trampoline and amusement parks. In addition, millennial parents have different expectations from family entertainment than parents did 15 years ago in that today’s parents want to be more active with their kids and aren’t as happy sitting on the sidelines. Today’s parents are looking for more options where they can also get involved when it comes to kids’ entertainment and activities. “Trampoline parks became a huge hit fifteen years ago and they originally filled halls with trampolines and let kids bounce around. These days, that business model is evolving as consumer demands change. The original trampoline park concept was somewhat age limited in that, for the most part, younger kids can enjoy the trampolines while parents and other family members couldn’t be as actively involved. Currently, the latest trend we are seeing for parks is what the industry calls ‘multi-activity’. In order for people to spend more money and time in the parks – and to enjoy them more – parks need to offer more diverse activities than they did in the past. This is why we now see trampoline parks ordering ValoArena,” says Raine Kajastila, CEO of Valo Motion.
According to Valo Motion, feedback from numerous trampoline parks has been that they want to install ValoArena in order to appeal to a wider age range of guests and to offer new activities that appeal to modern parents and kids. Today’s parents value togetherness and time spent together, and many activities have become not just about the children but about the parents, too.
Island Theme Park. “We partnered with Sony Pictures in order to achieve an authentic experience that will be the first attraction of this level in Russia, in one of the world’s leading theme parks.” “In line with our growing Location Based Entertainment strategy, Dream Island Theme Park has done a fantastic job bringing this beloved brand to life and giving audiences the unique opportunity to transport themselves into the thrilling world of Hotel Transylvania,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment. In addition to the Hotel Transylvania ride,
guests will also find a “Tavern of Fear” snack bar, a “Vampire’s Bite” burger cafe and “Transylvania Treasures,” a gift store filled with Hotel Transylvania themed souvenirs and memorabilia.
Tornado Springs opens WhiteWater awarded Best Managed Companies Gold Standard W 18
hiteWater, the world’s largest water park manufacturer, is proud to have achieved the prestigious Gold
Standard status as one of Canada’s Best Managed Companies.
Presented by Deloitte, Gold Standard is awarded to firms who have maintained multi- year Best Managed status and demonstrated their commitment to the program. This award recognises outstanding business performance of companies that are headquartered in Canada or are Canadian-owned or managed and have a revenue of $50 million or more.
The Best Managed Companies program involves a rigorous process. More than financial performance, it evaluates strategy planning, development, and execution, as well as people, innovation, and continuous improvement. This year, 31 new companies achieved Gold Standard for a total of 115 in this highperformance club. WhiteWater is the only one in the attractions sector. This distinguished award is a validation of WhiteWater’s corporate strategy, which aims to provide the best customer experience through global knowledge with local expertise, a regional supply chain, and a one-stop-shop offering that
Danish theming firm MK Themed Attractions assisted UK family park Paultons Park in getting its brand-new themed area, Tornado Springs, ready for 12 April by producing and delivering customised props for the entire area.
“Today, more and more parents are millennials and they are different from parents 15 years ago. It isn't just the kids. Millennials demand different experiences and have more focus on healthy lifestyles. They don’t want to go to the parks with their kids and just have a snack and stay seated the whole time while the kids go off. They actually want to get involved and play along as well. Adding a game like ValoArena means that everyone can have fun and get involved, and this is a business model that we see more and more of our customers pursuing to keep up with changing times,” says Sven Rösche, Head of Sales at Valo Motion. According to Lasse Buschmann, CEO of Hi-Fly, the unit was purchased to keep the park’s format modern and relevant for the evolving tastes of their audience. “We always observe what is happening on the market, and we got ValoArena because it helps us to stay relevant and modern. Today’s kids play a lot on cell phones and screens, and at Hi-Fly, movement is important to us. ValoArena is great because it combines movement with kids’ love of digital entertainment. It’s also a social activity, which makes it really fun for friends and families to do together. ValoArena adds value to our park and ticket prices because it’s easy to access, it has no wearables, and it saves staffing costs,” says Buschmann.
and experiences, all with a heavy Midwestern US theme. The majority of the themed elements were produced and delivered by MK Themed Attractions. Guests will be immersed in the new area completed with themed signs, props, objects, and coasters, all telling the unique story of Tornado Springs.
to say that it has been a pleasure working with Paultons Park. From the very beginning the visions and ambitions Paultons Park had sounded exciting, and a project we at MK Themed Attractions have loved being a part of. We look forward to seeing the impression the new area Operations director at Paultons
are so pleased to finally open the park and welcome guests to explore Tornado Springs, our largest single investment here at Paultons Park. We wanted to introduce a spectacular and immersive themed area
includes water slides, aquatic play, water rides, FlowRider® surf machines, Endless Surf surf pools, and the Vantage venue management platform. “The Gold Standard status recognizes WhiteWater’s consistency in pursuing excellence in all areas of the business, from strategic planning to corporate culture to how we adapt to changing market conditions,” said CEO Geoff Chutter. “It acknowledges the efforts of the entire organisation and serves as an additional testimony for clients who are looking for a strong partner to collaborate with and for talented individuals who are looking for a great place to work.”
SUMMER PART 1 2022
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