THE NO. 1 TRADE EVENT FOR THE ENTERTAINMENT, AMUSEMENT AND LEISURE INDUSTRIES IN THE MEA REGION
10, 11, 12 FEBRUARY 2026 | DUBAI WORLD TRADE CENTRE Join us EXPAND BEYOND BORDERS
Tap into the Middle East’s 80$ Billion Leisure Transformation at DEAL 2026
The global attractions industry is entering a new era — one defined not just by creativity, but by geography. As mature markets plateau and competition intensifies in the West, the Middle East is charting an entirely different trajectory. Here, development pipelines are expanding, entertainment is becoming a pillar of economic growth, and the appetite for innovation is boundless. At the epicenter of this transformation lies DEAL 2026, the 32nd edition of the region’s longest- running and most influential B2B event for the entertainment, amusement, and leisure industries.
Why DEAL Matters?
DEAL’s strength lies in its precision. Over the years, it has built a reputation as the most commercially effective show in its category — an event where exhibitors meet decision-makers who arrive with live budgets and concrete plans. The show’s three-day format is intentionally compact, ensuring every conversation carries weight. Exhibitors don’t just showcase innovation; they close deals.
In an industry often dominated by mega-fairs, DEAL offers an intimacy and focus that make it stand out. The attendee profile extends beyond operators to include mall owners, real estate developers, family offices, government entities, and investors overseeing destination-scale projects. This concentration of decision-making power is what makes DEAL 2026 a must-attend event for global manufacturers, technology innovators, and solution providers.
The upcoming edition is fine-tuned for performance. The organisers are introducing sharper show zoning, pre-scheduled buyer meetings, and curated networking formats to align with exhibitors’ commercial goals. The content program will spotlight operational excellence — exploring topics such as cashless adoption, safety compliance, data analytics, and sustainable materials. The message is clear: this is a show designed for business outcomes, not just brand visibility.
A Market in Motion
The Middle East’s leisure sector has matured from sporadic projects into a continuous pipeline. In Dubai, Qatar, Egypt, and other fast-developing hubs, FECs, theme zones, and indoor parks are now central to retail and community planning. Developers are seeking global partners who can deliver turnkey attractions that combine innovation, efficiency, and sustainability.
This market maturity also means opportunity across the value chain. For established players in fabrication, theming, and ride technology, the region offers repeat projects and multi-site rollouts. For emerging companies in AR, VR, and digital entertainment, it presents an audience eager to adopt the latest innovations. The convergence of design, technology, and investment is redefining what entertainment means in the region — and DEAL remains the most effective platform to access this evolution.
Looking Ahead
As the leisure landscape continues to evolve, DEAL 2026 stands as both a mirror and a catalyst of that progress. It is where ambition meets access — where global ideas are shaped into regional realities.
For exhibitors, the opportunity is clear: a focused, commercially-driven platform connecting the world’s most creative minds with one of its most rapidly expanding markets. The Middle East’s story is no longer about potential; it’s about performance — and DEAL 2026 is where that story will be written.
BOOK YOUR BOOTH NOW!
For more information, please contact : Frida Caparas
www.dealmiddleeastshow.com
frida@iecdubai.com Organised by: +971 56 440 5484 BOOTH NOW! Silver & Badge Sponsor: BOOK YOUR Official Hotel Partners: DWTC ONE CENTRAL
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