www.parkworld-online.com
ROLLER iQ
Coordinated perfectly with the roll-out of
ROLLER iQ, ROLLER has also released its 2026 Attractions Industry Benchmark Report. Together, the two products take an extra step for operators, allowing them to easily see how their venue performance aligns with competitors and peers in real time. ROLLER iQ’s ability to instantly access global data so operators can benchmark their own operation is a true game changer. From booking trends and guest spending habits to tech adoption and growth opportunities, the ROLLER Benchmark Report provides a clear picture of what is happening now in the attractions, family entertainment centre, and leisure industry – where it is headed. Key findings from the ROLLER Benchmark Report
highlight how today’s consumers use technology before, during and after their visit to an attraction. For example, online bookings account for 45% of total revenue, even though they make up just 33% of total bookings. This shows operators that guests who book online spend more and engage with an attraction’s brand and offer more before they even arrive. It also highlights the importance of providing a seamless, user-friendly digital experience for guests so they can easily book online. Once they arrive at a facility, guests continue to use technology during their visit. According to the ROLLER Benchmark Report,
guest use of digital wallets such as Apple Pay and Google Pay continue to increase, and with
WINTER 2026
their use, so too does their overall spend. Guests paying via digital wallet spend an average of 1.96 times more per transaction than those paying via traditional credit or debit card. In addition, mobile food and beverage orders outpace counter sales. The ability to order and still play, versus standing in line appeals to guests. Mobile order values are now 3.3 times higher than point-of-sale purchases. Time of day matters, too. 33% of online
bookings are made after 5 p.m., indicating that parents look for weekend and family outings at the conclusion of the traditional workday. 84% of online bookings are done on mobile devices, highlighting that guests use their phones for more than just scrolling; purchase and decisions are made and booked with the tap of the screen. Such information helps operators better understand where they should put their effort when it comes to website design, ticket purchase, time of day to launch limited time offers and sales, and more. Through ROLLER iQ, operators have instant
access to live benchmarking insights, including the Benchmark Report, allowing them to see how their venue compares to the wider industry in real time, and make sound decisions and changes grounded in solid intelligence. “The launch of ROLLER iQ follows a year
of rapid innovation at ROLLER,” Finn shared. “We released more than 100 new product enhancements this year. Each improvement has been guided by the needs of our incredible
The 2026 Attractions Industry Benchmark Report is available free of charge from ROLLER’s website.
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community. ROLLER iQ is the latest way we are bringing intelligence to the industry and helping operators grow as they provide incredible guest experiences." ROLLER began beta-testing ROLLER iQ last fall
ahead of the official launch in November. To date, more than 50 global customers have enrolled, applying ROLLER iQ’s intelligence to their daily operations. “Modern venues deserve technology that keeps
pace with their passion and ambition,” Finn concluded. “ROLLER iQ is the attractions industry's first AI assistant. We’re excited to give operators instant access to live benchmarking insights so they can see exactly how their venue compares to the wider industry in real time. ROLLER iQ is benchmarking made simple and accessible so operators can create smarter decisions for their venues and bring more joy to their guests.”
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