ROLLER iQ
www.parkworld-online.com
ROLLER iQ Combines AI with benchmarking intelligence for the attractions industry
As attractions operators embrace the infi nite ways AI can be applied to their operation and venues, ROLLER has launched a fi rst-of-its-kind application. Susan Storey reports.
A
imed at helping operators increase efficiency and profitability while streamlining their operations processes, the all-new
ROLLER iQ AI assistant is a revolutionary application for family entertainment centres, attractions, LBE’s and more. Through ROLLER iQ, ROLLER brings intelligence to operators that blends their own venue’s data with benchmarked information from others so that they can make informed decisions that benefit their overall guest experiences. Consumer interest and demand for AI
applications helped drive the ROLLER team to create an innovative product that would unite intelligence with real time data points so clients could receive applicable responses for their unique venues and challenges. “Operators have more data, and more ways
to access to that data, than ever before,” shared Ian Dunckel, Vice President of Marketing at ROLLER. “Turning that data into clear, actionable
22
insight takes time and expertise. For most of our customers that means constantly reading through reports while trying to sense of which information truly impacts and applies to their operation. We recognize this time could be better spent focusing on their employees and guests.” ROLLER iQ is grounded in an operator's own
data; it is not a general assistant product. Instead, the product uses all the data from the venue, including staffing, pricing, guest capacity, peak visitation times and more, and provides solution-
driven responses customized for that location. “ROLLER iQ is a new kind of assistant, built
specifically for the attractions industry,” furthered Luke Finn, Co-founder and CEO of ROLLER. “It understands our clients’ businesses, their capacity, and guest behaviour and turns that data into clear, actionable insights. ROLLER iQ is always at the ready with answers, so it can help our clients move from analysis to action in seconds.” “ROLLER iQ provides valuable insights that
would typically take hours to uncover while also helping clients discover new growth strategies,” Finn continued. “Instead of digging through reports, operators can ask questions like ‘What products are driving the most revenue growth compared to last month?’ or ‘What are the most important changes I should make based on guest feedback?’ ROLLER iQ then provides responses in an easy-to- understand format so that teams can confidently make decisions that impact their business.”
WINTER 2026
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44
