FEC Update
www.parkworld-online.com
Semnox and Falco PlayHub partner to bring a cashless experience to Joy Joy Land
S
emnox Solutions and Falco PlayHub Solutions have expanded their collaboration in the Middle East with the
successful launch of Joy Joy Land at Mujan Park Mall in Khamis Mushait, Saudi Arabia. The new family entertainment center features a
dedicated indoor playground and a family-friendly café, creating a fun and safe environment for children and families. As part of the installation, Joy Joy Land now operates on Semnox’s Parafait cashless technology platform, integrated by Falco PlayHub Solutions to enhance efficiency, management, and the overall guest experience. “We are delighted to continue our strong
partnership with Semnox Solutions in Saudi Arabia through this successful implementation at Joy Joy Land. Each collaboration further strengthens our shared vision to deliver innovative, reliable, and engaging entertainment solutions to the Kingdom’s growing leisure market,” said Mr. Suyambu T, Business Head, Falco PlayHub Solutions. The comprehensive solution includes Lumin readers, a restaurant point-of-sale system, and
34 WINTER 2026
advanced inventory control and reporting tools, allowing for centralized management and a smooth, cashless experience across the venue. The project marks another milestone in the
growing collaboration between Semnox and Falco PlayHub Solutions, following previous installations across Saudi Arabia that have modernized venue management and introduced innovative, data- driven guest experiences. When asked about the partnership, Vinayaka
Kamath, Business Head at Semnox Solutions said, “This partnership continues to set a benchmark for digital transformation in the region. Our work with Falco PlayHub Solutions reflects a shared
commitment to helping more operators embrace technology that simplify operations and drive growth across the entertainment sector.”
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