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IAPPA EUROPE PREVIEW
Experience UK Pavilion returns to IAAPA Expo Europe
Experience UK Pavilion returns to IAAPA Expo Europe with Shaun the Sheep and cutting-edge British innovation.
E
xperience UK has announced the return of the UK Pavilion to IAAPA Expo Europe, taking place in Amsterdam from 24th
- 26th September. This year marks the sixth annual UK Pavilion hosted by Experience UK, in the Department for Business and Trade (DBT). The Pavilion will be a centrepiece of British excellence in the leisure and attractions industry, located on Booth 8624. The UK Pavilion has been conceptually designed
attraction featuring the iconic Aardman IP, Shaun the Sheep. The beloved character will be brought to life by the creative and technical expertise of LCI Productions, a leader in the field of multimedia attractions. LCI Productions has crafted a dynamic
projection mapping experience that will animate a stunning 3D sculpture of Shaun, provided by global public art producer Wild in Art. The character artists and animators, will be overlaid with Union Jack textures, offering a uniquely British experience that blends creative storytelling with cutting-edge technology. The projection will be facilitated by three
powered by a 7thSense Media Server, showcasing the best of UK technology. It will serve as a creative backdrop for Photo Experience who will be capturing visitors and printing memories throughout the expo. The UK Pavilion will be more than just a visual
delight; it will also serve as a hub of activity and networking. The Department for Business and Trade will host a hospitality lounge at the centre of the Pavilion, offering a welcoming space for attendees to connect with industry leaders and discover the latest in British innovation. The UK-based companies exhibiting within the
Republic, Sports Coach Simulator and Semantic. These companies represent the forefront of the UK's contribution to global visitor destinations, with products and services ranging from immersive technology to cutting-edge simulation. Additionally, Experience UK is hosting a UK
Trade Mission to The Netherlands with delegates from leading companies including Lodestar, Digital Projection, Taylor Made Designs, Engage Works, DJ Willrich, Buzzshot, Clockwork Dog,
SEPTEMBER 2024 IAAPA EUROPE EDITION 45
Experience UK, commented: This year’s UK Pavilion promises to be a true celebration of British creativity and technological innovation. We are excited to bring together such a diverse group of companies and showcase their groundbreaking contributions to the global attractions industry. The combination of our iconic Shaun the Sheep installation, state-of-the- art technology and the support of His Majesty’s Government makes this year’s Pavilion a must-visit destination at IAAPA Expo Europe.
Ian Clappison
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