The Fun Doctor
www.parkworld-online.com
Product Magic: The explosion of turning material goods into attractions
Dr. Jack Samuels explains the trend he calls “Product Magic” and leads us through a few of his favourite examples.
F
or those who have been following my more than 250 management and marketing articles, mostly in the pages of this magazine, you would know that from time to time, I write about growing trends in the attraction industry. My last foray into this was when I wrote about my interest in characterize the many new attractions that take the wheels, and the various clear glass viewing installed in various places around the globe. it in this foray, has exploded as an attraction trend. Possibly the later day fathers of this trend are food and beverage companies, that have often made attractions out of their products. Many of these
22
are factory tours with add-on company histories or here is a categorical sampling: 1. Alcoholic beverage companies such as Heineken and the Bols liqueur are distillery and the numerous wineries that have made their vineyards into attractions are other notable examples. It is an outstanding example in this category if you have never visited the Bols attraction, located virtually across the street from the Van Gogh Museum in Amsterdam. If you're not familiar with Bols, they make over 100 different flavoured liqueurs and a unique gin and are famous for their bottles, which to get pretty drunk during this experience. It
probably enhances your ability to dump your wallet when you go through the gift shop.
2. broad and varied, with many attractions that have existed for numerous years. Ice cream is big in this category, including the Ben and Hill tour lets you eat as much ice cream as possible, so come hungry. Pennsylvania is so big on ice cream that there is a Pennsylvania Scooped features an enjoyable, interactive activity, which I will discuss later in the article. Perhaps the granddaddy in this category is Hershey Foods and Hershey, Pennsylvania.
SEPTEMBER 2024 IAAPA EUROPE EDITION
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56
