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Terry Monkton – CEO, Simworx


Park World’s Matt Broughton spoke to Simworx’s CEO, Terry Monkton, about the journey from accountancy to Flying Theatres and beyond.


Terry Monkton


Matt Broughton: For those not in the know, can you tell us a bit about your personal background and how you came to be at Simworx. Terry Monkton.: I originally trained as an Accountant, and from the age of 18 to 27, I worked predominantly for large engineering groups such as GKN and FKI in the Midlands area. In 1997, a friend of mine who was an Area Director for a large bank, approached me and said that he had


a customer who was looking for a Finance Director for a new startup company that was going to manufacture entertainment motion simulators. His requirements       in running a company


MB:  changed since then? TM: capacity (max 16 seats) our market was limited to mainly Museums and the Corporate Promotion sector. In 2004 we did a custom project in the USA that  make this a standard product, which - with a newfound scalability - opened up the


26


Theme Park market to us. This was a key strategy for us. From there, we continued   


MB: What do you think are the key attributes that need to be ticked off the list to ensure the best entertainment in attractions? TM:  and designed to grab you from the minute that you enter the queue, build up excitement during the pre-show and then totally immerse you into the world that   important compelling storyline.


MB: What do you think are the key changes in technology that will shape your


IAAPA Show Team


SEPTEMBER 2024 IAAPA EUROPE EDITION


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