TEA/AECOM
www.parkworld-online.com
TEA/AECOM Theme Index and Museum Index
Theme parks, water parks and museums close the chapter on recovery and look to the future in the 2023 edition of TEA and AECOM's global attraction attendance report, presented by Storyland Studios.
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023 marked the global end of Covid-19 restrictions, as governments ended travel quarantines and restrictive operating
guidelines. Many facilities around the world, eager to return to a sense of normalcy, lured guests in with new attractions or exhibitions, incentives for repeat visitation, and special events. Many were successful, and the top 25 attended theme parks around the world collectively increased attendance by an impressive 23% over 2022's figures. Museums, having been more negatively impacted throughout the pandemic, increased 95%. The largest jumps in year-over-year figures (78%)
came out of parks in China, which saw the most restrictive operating environment throughout nearly all of 2022. The Americas saw a small 3% increase, with some major parks in the Orlando area slightly travel to the United States. Europe remained relatively strong, with a 5% increase driven largely by parks that have invested in more expansive resort offerings.
Details of these dynamics and more can be
found in the 2023 TEA/AECOM Theme Index and Museum Index, presented by Storyland Studios, the definitive resource of attendance information on the world's most-visited theme parks, water parks, and museums, now in its 18th annual edition. This annual, calendar-year study is produced in collaboration with the Themed Entertainment Association (TEA) and the Economics practice at AECOM. The new, 2023 edition was officially released on August 8, 2024. This report and all prior editions back to 2006 are available to download in full, free of charge from the TEA website and AECOM website "The industry depends on the information and
data from the TEA/AECOM Theme Index and Museum Index," said TEA International Board President Melissa Oviedo of B Morrow Productions. "The trends identified within this study are vital for planning for the future in the cultural attractions and theme park markets. TEA is honored to work with
AECOM on this valuable resource." The 2023 TEA/AECOM Theme Index and
Museum Index studies the sector by region - The Americas, Asia-Pacific, Europe, Middle East & Africa (EMEA), in addition to the global market as a whole. This year marks the return to attendance rankings for all parks and museums. During the pandemic years (2020-2022) the set of lists in 2019's edition were held in place without re-evaluation by attendance. With a return to even and consistent operating conditions, the traditional annual ranking resumes, resulting in the addition of several new facilities to the lists. "2023 was really a major turning point for the
industry," said John Robinett, senior vice president of AECOM's Economics + Advisory practice. "The pandemic was largely behind us at the start of the year and parks and museums could start focusing on investment plans for the future." "Additionally, many operators continued to report higher per capita spending throughout
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SEPTEMBER 2024 IAAPA EUROPE EDITION
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