Company Update
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Bay Laurel Advisors produces holiday magic with Hallmark Christmas Experience
Hallmark partners with the location-based entertainment project
B
ay Laurel Advisors (BLA), a leading expert in location-based licensing and guest experience development, is providing
producing expertise and support for the inaugural Hallmark Christmas Experience in Kansas City, Missouri, every weekend beginning November 29 through December 23, 2024. The Hallmark Christmas Experience will take
leisure and attraction destination adjacent to their corporate headquarters. Regular celebrations and activities will include nightly Christmas tree lightings, gift wrapping stations, photo ops, festive refreshments, and special ticketed events featuring your favorite Hallmark Channel Stars. The experience sets a new precedent for out-
of-home entertainment, creating a seasonal event
to both the local community and its global weaves all aspects of the company into a singular team sees the Hallmark Christmas Experience as an opportunity to bring people together while connecting with consumers in exciting and While BLA has helped develop many high-
profile branded experiences around the world since 2009, their relationship with Hallmark began work on multiple Crayola Experience facilities continues to this day, with the newest one opening Hallmark first approached Bay Laurel Advisors to help develop the innovative concept for Hallmark
Christmas Experience alongside their own creative team. BLA then moved into the role of executive producer, developing the project timeline and budget, and onboarding key partners, including concept design agency B Morrow Productions as well as event producer/operator Superfly and Kansas City-based experience design/build firm Dimensional Innovations.
Laurel Advisors on the development of our Hallmark Christmas Experience, joining together our creative innovation and their years of Chaz McEwan, BLA Executive Producer of the
Hallmark Christmas Experience, sees the event helping the brand move in different directions. and this inaugural experience leverages Kansas City home with their valuable movie IP and star talent is a smart strategy sure to drive engagement and help build the passionate and
Lindsey Roy Chaz McEwan
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SEPTEMBER 2024 IAAPA EUROPE EDITION
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