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Omnico


Ground Floor, 200 Cedarwood, Chineham Business Park, Basingstoke, UK, RG24 8WD T: +44 (0)1256 365150 W:www.omnicogroup.com


Omnico


sectors. Our mission is to enable global brands to drive increased revenue and improve the loyalty of their customers and visitors through a single multi-channel platform.


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What makes Omnico unique? We are the only vendor that provides a single, seamless platform for visitor transactions and engagement across tills, admissions, retail, loyalty, entitlements, ticketing, stock and food & beverage.


Why is this so important? Today’s theme park visitors demand a new level of personalised engagement – in research, 75% of those who visited a US theme park said they want a park mobile app to have more enhanced functionality that could include plan-my-day interactive schedules, for example. From intelligent ticketing solutions, to self-service Kiosks and mobile apps that allow visitors to pre-order food, skip queues and tailor offers and discounts, this technology should now be the norm from the theme park experience.


Key products The Omnico Commerce platform is a transaction service that allows consumers to purchase across multiple mobile and digital channels, including tablet, point-of-sale (POS) and Kiosks. All of Omnico’s mobile and digital products, as well as third party apps, can be integrated into the single platform, providing brands a joined-up user experience.


POS - enables transactions across all touchpoints Order Ahead - empowers customers to order and pay in advance from an app – reducing queue lengths and delivering significantly higher revenues. Kiosk - streamline the ordering, purchasing and collecting of food and drink from fixed-point kiosks, delivering simple easy-to-use self- service functionality. Engagement - powering customer loyalty to achieve immediate bottom line impact by providing customers with instant accessibility to targeted rewards and discounts.


52 Handbook and buyer’s guide 2020


mnico is a global software platform provider of multi- channel commerce solutions to leading brands in the theme park, hospitality, casino, retail and catering


Mel Taylor, CEO


Ticketing - sell tickets, vouchers, group tickets and seasonal passes, as well as integrate with the rest of the transaction platform. Stock - a unified view of merchandise stock across all stores and warehouses, with the ability to move items depending on the customer’s needs and location.


2020 trends and beyond As well as new technology such as virtual assistants in hotel rooms, and facial recognition at ticketing turnstiles, we predict the biggest advancement will be in the use of data. The wealth of visitor data across a theme park will unlock the enhanced, fast and seamless experiences that guests expect. It will increase personalisation in near real-time, driving up profitability. The ability to optimise, personalise and monetise visitor data will put many theme park operators ahead of the competition. This is what we call – smart engagement.


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