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MARKET REPORT: ASIA PACIFIC Shanghai Disney


On the bright side On a brighter note, those in the industry who worked through the SARS epidemic, recall that tourism and attraction attendance bounced back quite quickly, just a few months after the epidemic subsided. There is a certain amount of “cabin fever” in the local market and once areas are deemed safe, visitation from the local market quickly returns to satisfy pent up demand.


Creative new theme entertainment projects in Asia The themed entertainment industry in China is evolving at a rapid pace. Developers, local governments and operators are trying new formats, content and experiences to capture the hearts and e-wallets of the burgeoning middle class.


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As the economy recovers, domestic consumption and tourism also recover, new investment in themed entertainment projects can be expected in Asia. Some of the trends to look out for are below.


Large scale retail dining and entertainment (RDE) districts Although commercial and tourism projects have been underway for years, there is a new breed of RDE that incorporates a larger number of rides, exhibits, and shows on a pay as you go basis. Ferris wheels, family rollercoasters, merry go rounds, themed dark rides, specialty format theatres, and live performance shows, are being added to large indoor- outdoor dining and retail complexes. Often these occur on a waterfront which


adds the aesthetic of the place. The hope is that the greater footfall will more than offset a lower level of spend per visitor. In a good location, these districts can draw large crowds, however the experience of the place and the quality of food is critical to get repeat visitation.


Artainment The merging of Art and Entertainment is becoming a new trend in China and other Asian cities where the aesthetics of the place is of prime importance. A local brand NEOBIO Family Park (奈尔宝) has become more famous due to its beautiful environmental design. It is called “Hermes in FEC” as provided by high quality facilities decorated by soft Morandi colours, and high quality dining.


PARK WORLD Handbook & Buyer’s Guide 2020


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