Cover Story
www.parkworld-online.com
Entertain the possibilities
In addition to sporting a brand-new look, WhiteWater announced a number of strategic new partnerships at the recent IAAPA Expo, along with launching Vantage, a pioneering guest engagement software platform designed to empower guests to customise their entertainment experience and parks to improve their operations. Park World reports.
advertising campaign and supports its core message — that the company is here to make its customers’ visions come safely to life, to the benefit of both the guest and the bottom line. “Our new brand reiterates our purpose, which is to create places where fun thrives,” says director of marketing, Una de Boer. “It’s not only WhiteWater’s size and decades of experience — with over 5,000 projects under our belt — which make us market leaders, it’s our people and their thinking. We aim to inspire our clients by unleashing our creativity to help them realise their ambitions and craft solutions to make each park unique. We strive to excite parks to “think big” because with WhiteWater’s scale, experience, creativity, and delivery, we can make it happen.”
Y
ou might have noticed that WhiteWater has a new tagline, “Entertain the Possibilities” which reflects the idea behind the current “Be Boundless” brand
The big picture WhiteWater’s Vantage is one of the most progressive technology innovations in the attractions industry and without question an extension of the brand’s vision to not only make rides that are fun and exciting, but to make the impossible possible by giving park operators a single overview into every facet of their park. Vantage translates guests’ behaviors into meaningful insights, enabling parks to make real-time strategic decisions and long-term planning choices that optimise their operations. “Seeing the challenges that park owner and operators
face when running their parks, from slide dispatch and F&B staffing to customer satisfaction and season pass sales, we asked if there was a better way to operate — not just by looking at each problem individually, but at the overall park,” says Paul Chutter, WhiteWater’s chief business development officer. “Our solution was Vantage, which creates a park network
that integrates all the real-time data to help parks run more efficiently in the future based on data collected today,” he continued. Vantage improves operations’ lack of insight, real-time
reporting, and crowd control while also improving guest entertainment value by reducing wait times, increasing personalisation, and enhancing ease of use. More than ‘just another software platform’, it allows guests to choose their favourite colours and music to play on rides; earn park perks by going to rides with shorter lines and then redeeming those points throughout the park at places like the food and beverage stands; easily purchase Speed Keys for front of line access and locate friends and family throughout the park — all through one central platform. Additionally, Vantage makes safety a priority by creating
VR Coaster partnership IAAPA 2018 24
an inherently safer park with features such as maintenance alerts, and rider verification and safety dispatch, which verify height and weight discreetly, and access control that allows parents to set parental blocks and parks to manage guest and staff admittance to restricted locations.
FEBRUARY 2019
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80
