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Special Feature


Special Feature www.parkwor w. wo ld-online.com


busy,


hassle of dealing with cash, which has securityty iimplications, as well as often causing coin jams at the busiest times. Then, the system can also keep an eye on stock control of the redemption counter,counterr, as well as reducing queues at the cash desk – so fewer frustrated or disappointed players in peak season.


y,” says Steve. “In addition, it removes the hassle of dealing with cash, which has security mplications, as well as often causing coin jams at he busiest times. Then, the sy em can also keep an e e on s ock control of the redemption , as well as reducing queues at the cash


busy” says S e. “In addition, it remo es the


desk – so fe er frustrated or disappointed players in peak season.”


IInterrcard CEO Scott Sherrod continues, “The evolution of cashless technology and the rapid adoption of consumer mobile devices allo customers to pay for games, rides, food and more with a s ored value card, wristband or mobile device. For operators it simplifies payment,


nterc rdcard CEOScott Sherro od continues, “The


olution of cashless technology and the rarapid adoption of consumer mobile devices allows customers to pay for games, rides, food and more with a stored value card, wristband or mobile device. For operators it simplifies payment,


rereduces cash handling, enables customer loyalty programmes and stimulates new kinds of


emails and other contact information.


“Customers are able to take advantage of ‘‘happy hours’ or package deals that weren't possible with coin-operated attractions, and hey are e en able to recharge their accounts or check their redemption points balances emotely. Cloud s orage of customer


iinformation also means they can visit multiple ocations without juggling multiple cards or devices, and if they lose their card, they don’ t ose th eir balance or points.


nformation also means they can visit multiple llocations without juggling multiple cards or devices, and if they lose their card, they don’t llose their balance or points.”


happy hour ’ or pac age deals that weren't possible with coin-operated attractions, and they are even able to recharge their accounts or check their redemption points balances remotely. Cloud storage of customer


educes cash handling, enables customer lo altyty programmes and stimulates new kinds of


marmarketting campaigns because the systems collect emails and other contact information.


ing campaigns because the sy ems collect “Customers are able to take advantage of


On FEC’s as s andalone structures within parks JL:With the parks, the FEC is major factor as they can have the whole family participating together or individually with a huge varietyty of games which gives everybody a visual, sound and vibration experience with a challenge that can reward players with a small gift.


On FEC’s as standalone tructureswithin park


JL: Current trends


JS: Th be asic games are still popular and the current trends depends on the the time of year and tytype of games available- Simulators to 3D or like years ago s/


Current trends JS:


JL:


Edutainment at its best Xavier Lopez Ancona, CEO andXavier Lopez Ancona, CEO and


ounder of KidZania comments: Both location and tthe need for ne entertainment and edutainment venues are k y dr vers to the gr wth and current va etyty of FEC’s arround the world. Consumers, families in this case, are in constant search for new entertainment options that allow them to spend quality t time with their children; activities in whic all of them can be in olved.


modelmodel rrequiequirres a lower in estment than bigger theme parks and can be adapted to smaller enues. Therefore, KidZania has de eloped facilifacilities witties with a smallh a smaller size (4,000 squar metmetrres approx.), in order to be able to enter


anchors within urban retail environments. Indoor FEC’Indoor FEC’s also ts also tend to hav a greater prprobabiliobability of being prty of being profofiitable because ttable because this es a lo er investment than bigger


don’t need to rely on he weather and our facilifacilities, as wties, as welell as otl as other FEC’s, act as anchors within urban retail environments. end to have a greater his


heme parks and can be adapted to smaller venues. Therefore, KidZania has developed er size (4,000 square


es appr x.), in order to be able to enter 42


careers and how a ci y works, while having ffun. Also, all our facilities are designed to be indoorindoors which s an advantage because we don’t need to rely on tthe weather and our her FEC’s, act as


h is an advi antage because w


IIn the case of KidZania, one of our great differentiators is the mix of learning and entertainment. We offer role-playing activities that help children to learn about different careers and how a city works, while having un. Also, all our facilities are designed to be s, whic,


founder of KidZania comments: Both location and he need for new entertainment and edutainment venues are key driivers to the growth and current arriiety of FEC’s a ound the world. Consumers, families in this case, are in constant sear h for new entertainment options that allow them to spend quality ime with their children; activities in which all of them can be involved. ,


n the case of Kid Zania one of our great differentiators is the mix of learning and entertainment.We offer role-playing activities hat help children to learn about different tty


markets with a lower population density e Costa Rica and Qatar.


mark ts with a lo er population density l likike Costa Rica and Qatar


Current trends Current trends


• Experience based enter ainment.We arare le living in a griving in a great moment foreat moment for tthe world of entertainment, since there is a global trend to ards the world of experiences. People nowadays, have more time and resources to look for new experiences that enrich their entertainment options.


Experience based entertainment. We entertainment, since there is a global trend


towards the world of experiences. People no adays, have more time and resources to look for new experiences that enrich their entertainment options.


• opularity of wellness and learning. Topics like learning and health represent huge opportunity for the FEC’s sector, since hese aren’t currently included in many entertainment options, and there’s a high dem and fdemand frrom consumers that look fo r welellness and wlness and wellbeing optellbeing options.ions. • New technologies. Thanks to the development of new technologies, FEC’s


opics like learning and health represent a huge opportunityty for the FEC’s sector, sin these aren’t cur ently included in man entertainment options, and ther


s a high om consumers that look for


de elopment of new technologies, FEC’ can ofcan offer a betfer a better serter service and improve the t eiheirr visivisitort ors’ e’ experxperience .ience.


w technologies. Thanks to the vice and impr


• Evolution of real-es ate and re ail (shopping malls). No adays, shopping malmalls havls have the need of including new enterrtainment options, restaurants, spas, etc. thathat can substitute the traditional scheme of retailtail, which is migrating to eCommerce. Popularity of we


Evol ution of real-estate and retai l (shopping malls). Nowadays, shopping e the need of including ne


ente tainment options, res aurants, spas, etc. can substitute the traditional scheme of , which is migrating to eCommerce. wellness and learning.


ce a


he world of


was the air hockey’s/dance machines like DDR. But we have also learnt that there is an increasing trend not just in redemption but also vending tytype games like GoGo Chicken JL: One of the current trends within FEC’s is the increased interest in adding VR experiences. The VR space will continue to evolve and we are excited to work with the industry leaders in VR to bring this experience to our clients.We are focused on adding social VR attractions that a customer cannot experience at home. VR is one example of how our customers continue to look for ways to improve and diversify their offerings, bring their customers back in the door for new experiences, and evolve with the times. As FECs become more prevalent, our customers are looking for ways to differentiate themselves from other social destinations. Reinvestment in games and attractions is critical. Through our game room expertise, financia l services business and range of other services, we strive to make those investments as profitable a s possible for our clients .


,


On the future format of FEC’ andwho’s driving the changes


JS: The changes are driven by the demands of the consumer and the investment available to fund new attractions and games. For example , 20 years ago, Japan was the major FEC operator and manufacturer Amusements, video games, simulators but because of the changes to worki transport options going


On the future format of FEC’s and who’s driving the changes JS:


abroad, smart phones, online ng hours, the increase in


gaming etc, it reduced the demand by 1/3 . JL: Change within the format of FEC’s is driven by consumer preferences and technologies/innovations. Consumers will dictate what’s working simply by where they spend their time and money. Technologies or innovations that hit the market will create new opportunities or expand on old ones. VR is an example of a format has been around for a while, but improved technology has allowed this to become more user- friendly and widely adoptable in recent months and years. Additionally, FECs are more and more focused on providing ways to improve social interaction away from our phones and computers. Families and friends want to find ways to spend time and play together .


JL: APRIL 20 APRIL 2019


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