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Special Feature


Special Feature www.parkwor w. wo ld-online.com


Reach ng Reachingi


newhe g hts UK Based Inflata Nation is the


Having launched Jump Nation trampoline parks inarks in Manchester 2014, follo ed b fur her sites in both Birmingham and Cheshire, their vision was to create a unique and fun filled day-out for all the fa


Having launched Jump ation trampoline p


Manchester 20 4, followed by further sites in both Birmingham and Cheshire, their vision was to create a unique and fun filled day-out for all the family.mily


Fast forward three years and he appearance of numerous trampoline parks “in e er


ast for ard three years and the appearance of numerous trampoline parks “in every


ttown”, the couple were keen to nnovate and mo e the leisure mark t on to the next generation of leisure activities and so Infllata ation was born, with ttheir fiirst park opening at thei r existing afford, Manchester site. Matt says: "The trampoline park market has led the w here, along with the demand for adult play


“I think we will continue to seetinue to see inno ation; that's certainly the case with our par s.M ideas come from the A


marmarket but ours was unique in he fact that it didn't exist befor latable par s.


Asked who is driving the changes, Mathanges, Matt sayt says simply: “We are!”e are!”


innovation; that's certainly the case with our parks. Most FECost FEC ideas come from the Americanmerican t but ours was unique in


the fact that it didn't exist before we cre created infeated inflatable parks.” Asked who is driving the simply:


own”, the couple were keen to iinno ate and move the leisur market on to the next generation of leisure activities and so Inf ata Nation was born, with heir f r park opening at their existing Trafford, Manchester site. Matt says: "The trampoline park mark t has led the way here, along with the gr winggrowing demand for adult play. “I think we will con


new heightsi UK Based Inflata Nation is the


newest member of the 'Nation' amily, with husband and wife team Matthew & Michelle at he helm.


ne est member of the 'Nation' ffamily, with husband and wife team Matthew & Michelle at the helm.


Echoing the view that the two cur ent big ttrrends for FECs arends for FECs are vie virrtualtual rrealieality and esporty and esports.ts. ViVirrtuix CEO Jan Goetgeluk says “Esports is a general term used to describe various forms of s becoming a


Echoing the view that the two current big tuix CEO Jan Goetgeluk says “Esports is a


zzword for FECs, and for good reason.With nearnearly 70% of espo ts fans aged between 1 and 34 years old, esports offers a w y for FEC ators to attract a new generation of gamer hat hasn’t traditionally visited FECs.ra Virtuix’s Omniverse VR ARENA esports


buzzword for FECs, and for good reason. Wit ly 70% of esporrts fans aged betwtween 18 and 34 years old, esports offers a way for FEC operoperators to attract a new generation of gamers that hasn’t t ditionally visited FEC ”s. Virtuix’s Omniverse VR ARENA esports


general term used to describe various forms of competcompetitivitive video gaming.e video gaming. ItIt’s becoming a buzz


attraction therefore combines both the immersion of VR and the e citement of esports. VR ARENA action using Omni motion


attraction therefore combines both the immersion of VR and the excitement of esports. VR ARENA is a four-playis a four-player VR atter VR attrraction using Omni motion platforms that enable players to ph sically walk and run around inside video games. At the same time, it offer ongoing weekly and monthly prize contests in whic players compete in various VR games for a $50,000 prize pool sponsored by HP and HTC.


alue to guests be ond just the on-site play. Our Omniverse VR ARENA esports attraction, for example, includes social media sharing stations that send players an email with their gameplay video, which they can share on social media wiwitth th the FEC’he FEC’s logo embedded. Players also don’t have to waiait in line. Aft in line. Afterter tthey sign up, our queuing application sends tsends them a text message when it’s their turn to play . This


hem a text message when it s their turn to play. This 38


viewers. As a result, these contests help FEC operators to drive repeat play at their venue and build a community of ffrrequent players that return to play every week.” IItt’s technology, rather than any particular person or group, that’s driving the changes says Jan.“In addition new immersive technologies like virtual reality, modern attattrractactions arions are connected to the online cloud and bring value to guests beyond just the on-site play. Our Omniverse VR ARENA esports attraction, for e ample, includes social media sharing s ations that send players an email with their gameplay video, which they can share on social media s logo embedded. Players also don’t have to hey sign up, our queuing application


running inside the game, putting true ‘spor ’ into esports and deland delivivering more excitement to both players and vie ers. As a result, these contests help FEC operators to drive repeat play at their venue and build a community of equent players that r turn to play e ery week s technology, rather than any particular person or group, that s driving the changes says Jan.“In addition to new immersive technologies like virtual reality, modern FEC e connected to the online cloud and bring


Jan continues: “Unlike passive video games, esports on the Omni adds the Omni adds the physical exertion of walking and running inside the game, putting true ‘sport’ into esports ering more e citement to both players and


FEC to


Jan continues: “Unlike passive video games, esports on he ph sical e ertion of walking and


platforms that enable players to physically walk and run around inside video games. At the same time, it offers ongoing weekly and monthly prize contests in which players compete in various VR games for a $50,000 prize pool sponsored by HP and HTC.


eleliminates riminates revenue-enue-losing wlosing wait lines, fait lines, frreeing up teeing up the guests’he guests ttime to spend time to spend theiheir moner money elsewhere in the FEC.”


y elsewhere in the FEC.


CommentCommenting on FEC’ing on FEC’s in ts in the US and Canada,he US and Canada, InterIntercarcard CEO ScotCEO Scott Shert Sherrrod says: “Many began as single attattrractactions likions like bowling centres, water parks or go-kart ttrrac s that added attractions to bring in additional customers. The reasons for this included the need to make


od says: “Many began as single e bowling centres, water parks or go-kar


acks that added attractions to bring in additional customers. The reasons for this included the need to mak up forup for loslostt rrevenue due to tenue due to the declhe decline in league boine in league bowling orwling or to extend their operating season by offering indoor ing inclement weather. With the addition of ides and more they are able to


to extend their operating season by offering indoor attattrractactions durions during inclement weather.With the addition of laserlaser tag, motag, movies, indoorvies, indoor rrides and more they are able to generate return visits by customers who don't necessarily he same thing each time they went out for


entertainment. A variety of attractions also allo ed didiffferent family members to find something to do at the same tsame time. Fime. For example kids could play laser tag while parparents bowled.


ents bowled.


availability of better food and drink choices, customers can combine several social activities in one convenient place and make the most of thei r leisure time .


ScotScott continues: “t continues: “AnotAnoth erher imporimportant elementtant element in tin th e growth of FECs is the expansion of food and beverage ofofferings be ond the traditional snack bar.With the availability of better food and drink choices, customers can


he gr of FECs is the expansion of food and be and make the most of their leisure time. APRIL 20 APRIL 2019 ge


ferings beyond the traditional snack bar. With the combine se eral social activities in one con enient place


generate r turn visits by customers who don't necessarily wantant to do tto do the same thing each time they went out for entertainment. A varietyty of attractions also allowed ferent family members to find something to do at the or e ample kids could play laser tag while


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