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Special Feature www.parkworld-online.com


The evolution of Family Entertainment Centres (FEC’s) fromsmall indoor play areas adjacent to restaurants and shopping centres, to larger scale entertainment and/or edutainment venues that appeal to the whole family has resulted in a proliferation of venues offering everything fromesports to trampolining, bumper cars to bowling, thrill rides to VR, careers advice andmore. ParkWorld investigates…


The evolution of Family Entertainment Centres (FEC’s) from small indoor play areas adjacent to restaurants and shopping centres, to larger scale entertainment and/or edutainment venues that appeal to the whole family has resulted in a proliferation of venues offering everything from esports to trampolining, bumper cars to bowling, thrill rides to VR, careers advice and more. Park World investigates…


social media focus and some e en on esports features for theiheir long-terr long-term strategy. ”


36


which emphasises its direction, to be the carnival of the 21st century,” says Hologate CEO Leif P terson Indeed, the expectations of the target group of old are sh f ing in a dras ic w y and operators not only under and this shihis shifft says Leif, but are reinventing their entertainment concept based on itconcept based on it, “in, “investing in future-proof attractions, social media focus and some even on esports features for m strategy


he beneffiits of traditional carnival attractions in comb nation with popular video game elements; a l delivered n a nicely themed s eampunk setting, which emphasises its direction, to be the carnival of he 21st century,” says Hologate CEO Leif Peterson.. Indeed, the expectations of the tar et group of old ar shifi tting in a drasttic way and operators not only understand t says Leif, but are rein enting their entertainment esting in future-proof attractions,


Circus, it positions itself as a ‘micro amusement park’ and comb nes phys cal/haptic g oup attractions wit innovative concepts of digi al user inter aces. “It s a eat e ample for a new type of FEC, where the digitally influenced ttargett g oup of today can enjogroup of today can enjoy the bene ts of traditional carnival attractions in combination witi all delivl


Circus, it positions itself as a ‘micro amusement park’ and combines phi


A sical/hapi tic group attractions with


inno ative concepts of digittal user interfaces. “It’s a great example for a new type of FEC, where the digitally influenced arg


ered in a nicely ti


h popular video game elements; hemed stteampunk setting,


new and exciting FEC concept can be found wntown Los Angeles where Hologate has insttalled two VR arenas. Called TwoTwo Bit


new and e citing FEC concept can be found in doin downtown Los Angeles where Hologate has ins alled two VR arenas. Called Two Bit


He cont He continues: “In tinues: “In this generation, wherere unique experiences can be morcan be more valuable than any s atus symbol, many FECs are ofoffering multiple solutions to ad dreress this, with attraractions which are also perffectly suited for video recorrding and tthus ed on social media; global highscores to re replaya


e valuable than any status symbol, many FECs are


ate e en more replayability and tournaments to attract spectators or build on regular events. That’s also part of the ty as a new platform


generrate even more re


spectators or build on regular e ents. That s also part of the reason why VR is such a big opportunity


features and many more will follow.”


fering multiple solutions to address this, with attractions which are also per ectly suited for video rereco ding and hus qualiqualiffied to be sharied to be shared on social media; global highscores to genera


yabilityty and tournaments to attract


eason why VR is such a big opportunity as a new platfor forfor location-based enterlocation-based entertainment. It altainment. It alrready proeady prrovides allvides all tthose features and many morere will follo


hose


Having observed tthis trrend in rrecent yearrs, Leif decided tto de elop Hologate as a social platfo m for Virtual Reality Gamng, allowing users to expe ence hese imme siv wo ds toge he . The VR a enas a e ve y compact (5 x 5


Having obser ed his t end in ecent yea s, Leif decided o develop Hologate as a social platforrm for Virtual Reality Gaming, alloi


orrllds togettherr. The VR arrenas arre verry compact (5 x 5 m)m), whic, which means th means they can be easily integrated into entertainment-t-based locations “of any kind”.


wing users to experriience tthese immerrsive hey can be easily integrated into


entertainment-based locations “of any kind”.


18 mont8 months on fhs on frrom tom the inihe initial launctial launch, Hologate has 300 installations across five continents, reaching a target group han 200.000 global players/month.


h, Hologate has 300


installations across five continents, reaching a tar et group of morof more te than 200.000 globa l players/month.


APRIL 20 APRIL 2019


his generation, where unique experiences r


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