ONLINE NEWS
BetMGM partners with Jamie Foxx in new campaign
BetMGM has premiered a new American football season television commercial series featuring Jamie Foxx.
Throughout the entertaining campaign, Foxx displays his comedic range with several character impersonations showcasing BetMGM’s brand DNA: born in Las Vegas, rooted in hospitality and entertainment, and focused on treating its customers right. Filmed in Los Angeles and directed by Brian Billow, the new spots will air nationwide in prime time and continue to run on multiple platforms throughout the upcoming season.
“I always love creating fun content with my BetMGM family when football season comes around. We had a blast filming these spots and showing the swagger of BetMGM,” said Jamie Foxx, professional actor.
Matt Prevost, chief revenue officer, BetMGM added, “Jamie Foxx is a rare talent who can
captivate an audience in any forum. This campaign, in partnership with Highdive, taps into his confidence and range, and will both entertain and inform viewers about BetMGM’s exciting new features for football season.”
Greentube elevates partnership
Greentube has marked another milestone in its European growth with the rollout of online VLT games and sports betting on
Loteriesport.lu, the online platform of Luxembourg’s national lottery.
Greentube Plurius™ allows B2B suppliers, casinos and VLT operators alike to connect their land-based terminals to a core system, retrieving games played on an online game server. Additional features include safe and quick deposits, cross-channel promotions
and comprehensive player tracking. Georg Gubo, COO at Greentube, said: “Our Greentube Plurius™ technology is designed to create a unified and engaging experience for players across all platforms. We are excited to see it in action on
Loterisport.lu alongside Loterie Nationale Luxembourg and look forward to the full 360 integration later this year.” Léon Losch, CEO at Loterie Nationale Luxembourg, added: “The launch and continued development of
Loteriesport.lu is a pivotal moment for us and we are thrilled to be working alongside Greentube in delivering this evolving digital solution. “Greentube has a strong reputation as a reliable and experienced technology provider with a proven track record in lottery integrations, so we are confident that this partnership will support our customer base and operator partners’ evolving needs.”
BGaming gets creative for Lisbon
BGaming has teamed up with Portuguese street artist Gonçalo Mar, to create floral artwork as part of its creative initiative dedicated to the participation of iGaming exhibitions.
For the ‘When Art Meets Gaming’ series, BGaming teamed up with local graffiti artist Gonçalo Mar, who has combined elements of comic book, floral and street art styles to produce vibrant and surreal pieces.
4 SEPTEMBER 2024 GIO
For BGaming’s 7th art collaboration, street artist Gonçalo MAR used leaves and flowers designs and combined them with BGaming’s characters from games such as Aztec Clusters, Elvis Frog Trueways, Aztec Magic Megaways, and Book of Cats, ahead of SBC Summit 2024 in Lisbon.
Alongside artwork to be displayed at BGaming’s stand, the provider has also developed branded merchandise and gifts
for the partners and attendees of the event, which runs from 24th to 26th September. Kate Puteiko, CMO at BGaming, said: “This latest collaboration continues to build on BGaming’s reputation as a modern creative game provider that is open to collaborations and co-creation. We are thrilled that Gonçalo Mar will be giving our iconic characters a makeover once more, this time as they prepare to appear at SBC Summit 2024.”
bet365 lands major deal with the UCL
bet365 has announced major sponsorship agreement with the UEFA Champions League. The partnership will be launched with one of the largest ticket giveaways in the competition’s history. Thousands of football fans in some of the biggest UCL nations will be given the opportunity to experience a UEFA Champions League match day, with bet365 providing access.
Guy-Laurent Epstein, director of marketing at
UEFA, said: “We are thrilled to welcome bet365 as an official global sponsor of the UEFA Champions League, uniting the world’s most prestigious club football competition with millions of passionate fans around the globe. “As one of the leading online sports betting brands, with over 100 million customers, bet365 is dedicated to enhancing the excitement of sport while promoting responsible gaming practices. We look forward to a successful partnership that not only elevates the experience for our fans but also supports efforts to protect the integrity of the sport.” bet365 global chief marketing officer Alex Sefton, said: “As the first sports betting brand to sponsor the UEFA Champions League, we’re delighted to be joining a roster of high-profile premier brand partners at such an exciting time for the competition.
“bet365 has a long and successful football heritage and this prestigious partnership reflects our commitment to giving fans ‘Never Ordinary’ experiences.”
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