G2E PREVIEW
DR Gaming Technology ‘ALL IN’ AT G2E 2024
Marco Herrera G
lobal casino management systems and jackpot technology supplier DR Gaming Technology (DRGT) returns to booth 4405 at The Venetian Expo in Las Vegas under the guidance of newly appointed Chief Executive Officer Marco Herrera. Herrera’s appointment followed former CEO and co-founder Jurgen De Munck’s announcement in early September that he will be taking on the role of Group Executive Chairman with a core focus on specifically the Group’s Infiniti Casino operations business. “Since inception in 2003, we have been fortunate enough to have not only expanded our founding systems business from literally the basement of a casino in Belgium to one operating across 5 continents, but also widen our offering to casino operations; it is this new business sector that drove the need for a focused systems executive.” said De Munck. Strategically driving the Group’s systems, distribution, and jackpot business is Herrera’s key
deliverable and as such the Group’s ever- expanding business in Mexico continues to warrant significant attention. To that end, the Company recently acquired a new 1,000m² warehouse and new 890m² offices in Polanco, Mexico City. “In addition to our own casino management system and jackpot technology, we are also APEX Gaming’s official distributor in Mexico. We now have around 1,000 APEX slots on revenue there and intend doubling that by the middle of next year”, said the new CEO “….and with a new recently signed distribution agreement with BW things are indeed on the up-and-up”. Casino management systems (CMS), cashless gaming, and jackpots, however, remain at the core of the technology Company’s product suite, as do their associated reporting and marketing solutions. DRGT™s new drFloorManager will make its first appearance at G2E, as will their updated web- based drReportsBI solution and the latest iteration of their drApp. Visitors to G2E will be able to see firsthand, with a simple mouse hover over specific machines or areas on a casino floor map, how machines and tables are performing, and who’s playing at them, and then use that data to not only track performance, but push notifications, reward players, and see literally ‘what’s hot and what’s not’ all in in real-time, or across configurable dates and times.
Similarly, the Company’s drReportsBI software now provides not only an ‘easy on the eye’ user interface, but a bouquet of extremely intuitive, responsive, and easy to digest reports that make the extensive amount of data captured by the CMS simple to understand and ‘mine’. All of which then plays directly into its loyalty suite, the reward opportunities presented by its system-driven
jackpots and Reel Bonus games, and its associated Android and iOS drPlayerApp and 8.8” drScreenUltra player tracking interface to communicate and share these jackpots, games, and rewards with players.
Hererra concluded: “My background, outside of systems, also includes time in the slots and tables supply vertical, and I can promise you one thing: DRGT™ stands back for no-one when it comes to their jackpot offering. Our system-driven jackpots form part of our casino management system (CMS) and as such operate ‘on top of’ existing slot machines and games. Our patented drSMIB ‘mesh’ network technology affords operators the ability to allocate, schedule, and configured standalone, local and wide-area jackpots in any manner thinkable, and without the need to buy any form of jackpot controller; that sort of flexibility and operational efficiency is second to none. Add to that our drMediaManager solution that affords operators the ability to design, configure and implement their own jackpots and jackpot themes, as well as schedule and deploy pics, videos, or streamed content to player interface units and casino digital signage and one really does have an extremely compelling arsenal of ‘player first technology’. I highly recommend that operator’s pop by our booth 4405 to have a look first hand.”
56 SEPTEMBER 2024
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