SBC SUMMIT RIO REVIEW
needs. Our current portfolio - including events in Rio, Malta, Lisbon, Fort Lauderdale, Toronto, and Tbilisi - already covers key regions. Any new event location must be driven by clear demand from our clients and the wider industry. Instead of launching entirely new events, we are expanding key elements within existing summits. Last year, we introduced the Affi liate Leaders Summit and Payment Expert Summit within our major events. These specialised summits cater to important industry segments that often extend beyond the traditional iGaming ecosystem.
Where do you see growth coming from in the iGaming industry?
Newly regulated markets always present growth opportunities. Brazil is a prime example - it has immense potential, and interest in the market is at an all-time high.
Other markets, like Africa, have seen growth but remain complex to navigate. While expectations for explosive growth were high, the reality has been more measured. Meanwhile, regions around the Black Sea and
agendas. Regulatory changes, such as those in Italy, are a major discussion point, as companies need to understand their implications. Another key topic is emerging technology, particularly AI and its potential impact on the industry. The fast-paced evolution of AI presents opportunities and challenges that businesses must navigate.
What are SBC’s plans for the rest of the year and beyond?
Central Asia, as seen from our events in Tbilisi, are emerging as areas of interest.
What are the major iGaming trends and discussion topics at your Summit events? Business strategy is becoming an even bigger focus at our summits. While we still prioritise educational content, there’s increasing demand for commercial opportunities.
With seven full conference stages running three-day tracks at SBC Summit Lisbon, we cover a broad range of topics. Our deep ties to industry media give us insight into the latest developments, allowing us to shape relevant
Our focus this year is on strengthening our existing events rather than launching new ones. Instead of rapid expansion, we aim to optimise the value our summits provide to participants. This means refi ning existing formats, adding new elements where needed, and ensuring that each event delivers the best possible experience for attendees. The goal is sustainable, meaningful growth that benefi ts the industry as a whole.
To fi nd out more about the SBC Summit series of iGaming industry events, please visit
https://sbcevents.com
Casino carnival comes to Rio
SBC Summit Rio is now one of Brazil’s largest iGaming industry events with last year’s inaugural edition exceeding all expectations and a new bigger venue for 2025.
therefore encouraged to extend their stay and enjoy the unforgettable experience this city has to offer.
strong precedent for growth last year. For 2025, the event moved to its new, bigger home at Riocentro, covering an area of 70,000 square metres in exhibition space and hosting over 15,000 delegates.
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In 2024, SBC celebrated the passing of the bill regulating online gambling in Brazil. This year, the Summit delved deeper into the opportunities this market offers. SBC Summit Rio also saw the addition of two new focused summits: the Affi liate Leaders Summit and the Payment Expert Summit. Both verticals have seen signifi cant growth in attendance, allowing the organisers to expand their focus on these with dedicated areas on the show fl oor and tailored content.
As an added bonus, this year’s event coincided with the start of carnival week in Rio. Visitors were
ith a projected attendance of 3,000 attendees and actual numbers surpassing 4,000, this event set a
DEDICATED ZONES The Affi liate Leaders Summit at SBC Summit Rio 2025 acted as the focal point where local and global affi liates could connect with operator affi liate programs involved in the Brazilian market, striving to boost traffi c for operator brands and score lucrative deals.
For operators, it also provided access to streamers, infl uencers, digital marketing agencies, SEO specialists, PPC experts, and other advertising professionals who can enhance your brand’s visibility and competitive advantage. Additionally, the Affi liate Leaders Summit served as an optimal setting for affi liates to network, exchange ideas, and capitalise on community benefi ts by engaging with one another to address issues and share insights.
Delegates were also able to step into the future of casino, iGaming, and sports betting at SBC Summit Rio’s all-new Casino & Sports Betting Zone. It provided exclusive insights into the latest betting and casino tech on the show fl oor, forward-thinking conference sessions to prepare for what’s next, and the opportunity to connect with top industry
leaders sharing everything you need to know about Brazil.
On the expo fl oor, attendees could explore real-time data and advanced analytics tools, AI-powered odds, and personalised betting solutions from top providers – all designed to boost player engagement and fuel growth for online and retail sportsbooks.
The conference also delved into the evolving sports betting and iGaming scene in Brazil, with sessions on regulatory developments, esports trends, and licensing complexities. Key discussions focused on fostering sports betting integrity through cooperation among teams, operators, and regulators and using creative branding and design to boost engagement.
The Payment Expert Summit at SBC Summit Rio 2025 served as the premier event where the gambling sector focused intensely on integrating top-tier payment solutions and compliance offerings, which is particularly crucial in newly regulated markets such as Brazil.
SBC SUMMIT RIO 2026
The next SBC Summit Rio takes place on 3–5 March 2026. To learn more, please visit https://
sbcevents.com/en/sbc-summit-rio
GIO MARCH 2025 9
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