Q&A – ARISTOCRAT GAMING
asymmetrical design. The integration of progressive values to the topper to support operators with low ceiling heights, and a reduced candle height to reduce overall cabinet height and improve the sight lines of the casino floor.
The Baron Upright is a 27” 4k definition dual-screen product with a 27” Topper with integrated jackpot displays. The product features 5.1 Surround Sound with dynamic interacting direct and indirect lighting, which adds further impact to its unique design and floating virtual button deck. We feel The Baron is future-proofed with an upgraded processor and graphic controller to ensure our game development is not constrained by the hardware. Games like Bao Zhu Zao Fu Ignite will be the first to be showcased on The Baron, with four metamorphic features, and classic player favourite features like Hold & Spin and Cash on Reels.
Matt: With the success of Dragon Link, how will Phoenix Link find its place on the casino floor? Andrew: Building on the successful Dragon Link product, Phoenix Link has been built to complement Dragon Link making them the perfect ‘yin and yang’ pairing, whilst progressing the player experience with new themes and features. The four new themes are Confucius Say, Queen Chiu, General Tso and Sensei Master which all provide players the opportunity to double or triple Major, Minor & Mini Jackpot awards within the Hold & Spin feature, along with a new Phoenix Free Feature where Phoenix symbols increment a meter increasing the chance of triggering the feature. The product was recently released in North America and Monaco where it has been performing well, so we have high hopes of similar performance in the EMEA region.
Matt: How will Aristocrat’s multi-game offering differ from the traditional multi- game products in EMEA? Andrew: We are looking to develop multiple multi-game solutions that provide operators with variety, such as family-based multi-games like Bao Zhu Zhao Fu Link where all four Bao Zhu Zhao Fu games are in the same pack. Other formats combine top-performing games like Mo’ Mummy, Coin Trio and games from our online studios like Double Bubble to ensure we have omnichannel solutions for customers with both online and land-based operations.
Matt: With online games entering the land-based market, will this drive any change in your product offering? Andrew: We’re seeing that more customers are looking for suppliers who offer omnichannel
We are proud to lead the industry with our investment in D&D and will continue to do so, further cementing ourselves as a leader in content with our vast, award-winning portfolio
experiences or “One-Stop Shops” to support their growth and ventures into online gaming. It’s an opportunity for player-favourite content to be played across channels and devices, and powerful brands can be experienced wherever they choose to play, whether that be in a casino, on their mobile device, or all of the above. We are also seeing a wider application of online games in the land-based space, and we plan to introduce online games from our studios like Double Bubble to support this growing area of demand.
Matt: Has there been any changes or demands from operators for licensed or branded slots? Andrew: Customers are looking for both hardware and licensed products to play a pivotal role in their floor designs, for example, the use of slant form factors to improve sight lines, larger screen portrait products to generate more impact, and premium or licensed content like NFL Slots to attract new players. Aristocrat Gaming’s NFL-themed slots have been incredibly successful since launching in 2023 with EMEA customers eagerly anticipating its international launch. We’re pleased NFL Slots are now officially available internationally with the recent installs of NFL Triple Score in Monaco, with additional markets requesting the title.
Building on the premium licensed game portfolio Aristocrat offers, in the U.S., we recently celebrated the premiere of the House of The Dragon slot game, based on the HBO Original Series. The House of the Dragon slot game offers fans a new way to experience the action and excitement of the series, and we expect it to mirror the success found with the ever-popular Game of Thrones™ slot game family featuring different game titles spanning multiple seasons. This excitement echoes over to our EMEA customers who are excited for new licenses to hit the market.
MARCH 2025 11
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