CONTENTS
Brazil’s recent regulation of its gambling and iGaming market presents a wealth of opportunities for developers and affi liates. As one of the largest and most passionate sports betting and gaming markets in the world, Brazil’s formalisation of its iGaming industry opens the door for signifi cant growth and innovation.
4 ONLINE NEWS
The latest news and updates from across the iGaming sector
6 INDUSTRY INTERVIEW: CONTINENT 8 TECHNOLOGIES
Neil Mead speaks to Patrick Gardner, Chief Security Officer at Continent 8 about how iGaming operators can improve their cybersecurity and protect themselves
8 INDUSTRY INTERVIEW: SBC EVENTS
We meet SBC Events’ marketing director, Dennis Algreen to find out more about the company behind the successful series of Summits and what it takes to host world-class exhibitions and conferences
9 SBC SUMMIT RIO REVIEW
A round up from what is now one of Brazil’s largest iGaming industry events with last year’s inaugural edition exceeding all expectations and a new bigger venue for 2025
16 INDUSTRY INSIDER
Mark McGuinness discusses the the rise of digital wallets and why ‘payments’ deserve their own ‘P’ in the marketing mix for land-based and online casinos
8 16
For iGaming developers, this regulatory shift means a chance to create localised, culturally relevant gaming experiences tailored to Brazilian players. From football-themed slots to interactive live casino games featuring Portuguese-speaking dealers, developers who cater to local preferences will gain a competitive edge. Additionally, the regulated environment fosters trust, making it easier to partner with banks and payment providers, ensuring seamless transactions for players.
Affi liates also stand to benefi t tremendously. With regulation comes legitimacy, meaning more established brands will seek affi liate partnerships to drive traffi c and acquire players. Content creators, comparison sites, and infl uencer marketers can capitalise on the growing demand for educational and promotional material about legal iGaming platforms in Brazil. Affi liates who leverage SEO, social media, and localised marketing strategies can position themselves as trusted sources in a rapidly expanding industry.
Moreover, the Brazilian market’s sheer size and digital engagement levels present scalable revenue opportunities for both developers and affi liates. The introduction of clear regulatory frameworks reduces risks and encourages international investment, allowing for long-term business sustainability. Those who act early to build strategic partnerships, and focus on localisation will be well positioned to thrive in this exciting new era for iGaming in Brazil. This interest was emphasised recently by the large attendance at the SBC Summit Rio and in this issue we have an interview with Dennis Algreen from the organisers, plus reviews from some of the major participants in this growing event.
Neil Mead, Editor GIO 9
GIO MARCH 2025 3
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