BETTER CHANGE
Why safer gambling is a great career choice for women
Better Change’s founder, Victoria Reed, reaches out and encourages women to take a good look at our industry and the various opportunities it presents.
L
et’s talk about something that might not be on everyone’s radar yet (but absolutely should be): a career in safer gambling. If you’d told me ten years ago that I’d be working in gaming, let alone loving it, I’d have laughed! But here I am, a decade later, still as passionate as ever about this industry. With International Women’s Day this month, what better time to encourage the amazing women in our lives to consider it too?! Like so many people in gaming, I didn’t set out to work in this industry. It found me. I was consulting for businesses, helping them innovate and future-proof themselves when Gala Bingo asked me to move to Gibraltar as Head of Bingo. I had no idea what to expect, but I took the leap, and it was the happiest accident of my life! That role opened my eyes to the incredible opportunities in this industry, especially when it comes to player protection. I later moved to Betfred, where I spent four wonderful years before realising that my true passion lay in helping operators navigate complex regulations while still running commercially successful businesses. And that’s how I found myself in the diverse world of safer gambling.
The thing is, the focus on responsible gaming 20 MARCH 2025
has grown massively over the past decade. What was once a niche area is now one of the most exciting and essential parts of the industry. And the best bit? It’s creating more opportunities for women than ever before!
A career in safer gambling isn’t just about ticking boxes for compliance. It’s about real impact. It’s about making sure people can enjoy gaming safely, supporting those who need help, and shaping an industry that prioritises ethics as much as entertainment. If you care about corporate social responsibility, psychology, customer experience, or ethical business practices, this could be the perfect space for you. Gaming, when done right, is a force for good. It creates jobs, drives economies, and brings people together. But, like anything, it comes with risks. That’s where we come in. Working in safer gambling means you’re at the forefront of keeping the industry responsible and sustainable. And trust me, knowing that your work actively helps people makes it one of the most rewarding careers out there.
One of the things I love about safer gambling is that it’s not just one job. It’s a whole spectrum of opportunities. Whether your background is in
psychology, law, communications, data analysis, or customer experience, there’s a place for you here. If you’ve got a psychology or social sciences background, you could work on player protection programs, design intervention strategies, or support vulnerable customers. If you’re a legal expert, you could help shape the regulations that keep the industry fair. If you’re into tech, there are amazing opportunities in AI-driven harm detection, fraud prevention, and player behaviour analysis. If you’re a problem-solver, you’ll love the challenge of balancing compliance with commercial success. Simon Thomas, Executive Chairman at The Hippodrome, put it brilliantly when he said that our job is all about giving people amazing experiences. No one walks into a casino or logs onto a gaming site hoping for a bad time. If they leave feeling disappointed or harmed, that’s a failure. Not just for them but for the whole industry. That’s why we at Better Change created Positive Play - to ensure that players have a seamless, enjoyable experience and leave feeling they’ve had value for money. That’s the power of a career in safer gambling! Historically, gaming has been a male dominated space but we’re really seeing that start to change. More companies are recognising the value of
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