ANNUAL STUDENT GAMBLING SURVEY
As a company that has been serving the market for 43 years, we find it a challenge to get the industry to understand just how much we have grown and how much we offer
to better meet the needs of students from BAME backgrounds. 2) Universities should make gambling harm prevention and support an integral part of their strategies to improve student health and wellbeing, upskilling staff and doing more to communicate the availability of support. 3) More education about the risks relating to in-game purchases in video games and their similarities and differences with regulated gambling products. 4) Further research, including investigating the discrepancy between students’ motivation for gambling and the amount they spend gambling in a typical week.
As part of National Student Money Week, Ygam has teamed up with NUS Charity, the charitable arm of the National Union of Students (NUS) in the UK, to launch a new university campaign encouraging students to look out for
signs of gambling harm in their peers and start conversations to raise awareness. The Silence the Stigma campaign will be launched at Queen Mary University of London on 6th March. Fiona Palmer, Chief Executive Officer at GAMSTOP, said: “The Student Gambling Survey is an important piece of research that confirms the need for targeted support for the student community. Although gambling has decreased slightly in universities, the risk of gambling harm is far higher than in the general population and students need to be educated about the consequences of gambling in the expectation of making money. We know from the university roadshows we run with Ygam that there is an appetite amongst students to learn more about the support available, which includes self-exclusion to take a break from gambling”. Dr Jane Rigbye, Chief Executive Officer at Ygam, said: “Ygam is now working with
universities in every region of the UK, and while we welcome the decrease in the number of students experiencing gambling- related harms, students remain a cohort that engages in gambling in significant numbers. This makes our collaboration with universities essential to ensuring they have the tools to effectively support and safeguard students. It is important to recognise trends and understand the factors influencing these behaviours, including economic and social pressures. With much of student life now digital and online, we must continue to guide and educate to increase understanding and build resilience against the potential harms of gambling.”
About the Research:
The survey conducted by Censuswide sampled 2,000 students (aged 18+, with a 50/50 gender split) from universities near 17 UK cities who participated in the survey, between 16.12.2024 -
23.12.2024. The sample was recruited via an online panel using Censuswide’s standard points- based participant incentive system. The Problem Gambling Severity Index and its short form were used to measure at-risk gambling behaviour. At the end of the survey all participants were fully debriefed and offered information on access to sources of further support.
Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.
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