THE PLAZA AT 50
CI: This is a long shot but, are there any staff that have been at The Plaza for the duration or close to it? JJ: We don’t have any employees who have been at the property since its opening, but we do have some who have worked at the Plaza for decades. The longest tenured employee currently is 35 years.
• Limited edition t-shirts, pins and keychains as anniversary mementos for sale.
• Couples who are celebrating 10 years of marriage or more in 2021 can enter to win a special wedding
anniversary vow renewal celebration at the Plaza. The prize includes a full reception in the Plaza’s Sierra ballroom or an intimate dinner at Oscar’s steakhouse as well as a complimentary two-night hotel stay, wedding cake, champagne toast, bouquet, and boutonniere.
• The Plaza will also offer for purchase at any property bar a 20 oz. 50th Anniversary Souvenir Disco Cup
for a double cocktail (well or call drinks) for $10 or refills for $8.
• Finally, the Plaza plans to celebrate with three nights of live fireworks lighting up the downtown sky
during its anniversary weekend: July 2, 3, and 4. 30 JUNE 2021
CI: How do you attract new customers, and younger customers? Is digital marketing important for you? What channels are most effective? JJ: We use both digital marketing (i.e. social media and Google ads) and social media to attract new customers. Instagram has proved successful to attract a younger customer while Facebook reaches a slightly older demographic similar to the customer demo that frequents downtown Las Vegas in general. We also have leveraged YouTube and partnered with influencers who have significant followings for their slot play. As previously mentioned, we created a first of its kind collaboration with Brian Christopher, a successful video creator and social media influencer with over half a million followers on his social media channels. The Brian Christopher Slots area at the Plaza is the ultimate destination for slot machine enthusiasts from around the world looking to play the games they’ve watched on Brian Christopher’s YouTube and Facebook.
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