IGB LIVE 2022 Pinnacle Solution
Pinnacle Solution, the B2B arm of sportsbook pioneer Pinnacle, will be ready to meet iGB Live at stand R11
P
innacle Solution will be attending July’s edition of iGB Live! in a confident mood boasting an expanded sales team, an MGA gaming licence gained earlier this year, and a clear focus on expanding into new territories.
Rohini Sardana, business development director, said: “It’s great to be back in full swing with regards to industry events and iGB Live! is always one that’s not-to-miss. It not only brings together European suppliers, operators, and affiliates, but it also succeeds in attracting delegates from outside the region - it’s set to be a great mix of companies looking to develop and drive the industry forward. “Not being able to attend live-events represented a major loss at the time. But it also meant that we were able to reassess our service and analyse how we can best help our operator partners. The lockdowns allowed us to refine our product offering, in order to add the most value possible. Coming back to events such as iGB
Live! with a more targeted offer makes business development easier, particularly in the booming esports vertical where we continue to be a game-changing partner with what is a truly market-leading product.
“Our sportsbook offering is proven to drive revenue, including on esports, and our ability to generate above-market hold is clear, but it’s always useful at these events to explain in more detail how we can work to each partner’s specific needs, and that’s what we’ll be looking to push at the RAI. Having seen a lot of our early success out in Asia, we now have the foundation and enlarged team to grow into new territories. We’ll particularly be looking at speaking with central
and eastern European partners at iGB Live!” Sardana added: “With market saturation and regulatory headwinds affecting the sector, building trust and acquiring a sustainable flow of players are seen as the key challenge for sportsbooks.
“The way digital natives operate online is so different to how online sportsbooks planned for decades ago. Customer behaviours are also changing, with different channels, different streaming requirements, and different content needs, and these have to be addressed to bring them onboard.
“Attracting this demographic is also a massive opportunity that could lay the foundations for a sustainable sportsbook for years to come. Acquiring the esports bettor remains a challenge to many brands, and it’s our role as a specialist esports supplier to bring the knowledge and tools to operators which will allow them to engage authentically and then retain the esports fan, who we understand extremely well.”
SOFTSWISS The software developer will showcase its portfolio of solutions on stand P30 T
his year iGB Live will be the first European conference for SOFTSWISS to present its products and services offline with custom-built stand. Stand P30 will become a place of
convergence for visitors who are about to launch a new online casino and sports betting brand from scratch or boost their existing projects with industry-acclaimed iGaming tools such as the Game Aggregator, the newly launched Jackpot Aggregator, and the affiliate marketing platform Affilka. Being a leading iGaming software provider for crypto gambling, the Crypto Casino Solution will also be in the spotlight during the event. Exhibition visitors will have a chance to get acquainted with products and services provided by SOFTSWISS and discuss cooperation opportunities with company representatives. Max Trafimovich, CCO at SOFTSWISS, said: “Last year’s iGB Live was tremendously productive for us, and we expect to multiply this result. As industry experts we constantly improve in every possible direction. We have prepared a set of promising offers to delight our guests and can’t wait to meet our current and future partners to present what we have been working on during the year.”
18 JULY 2022 GIO
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