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ONLINE NEWS


Light &Wonder and PlayStar agree content partnership


Light & Wonder, Inc. has extended its presence in the United States after signing a deal with PlayStar.


Through Light & Wonder’s OpenGaming aggregation platform, the newly established PlayStar online casino will have access to a wide selection of the studio’s games available following its launch in New Jersey. In addition to games like 88 Fortunes, Hypernova Megaways and 100x Ra, players in New Jersey will be able to enjoy a host of new games in the upcoming months. These include Hurricane Horse Coin Combo, Ultimate Fire Link China Street and Outlaw Waysfecta. Bob Hays, managing director, Americas at Light & Wonder, said: “This partnership with PlayStar further illustrates Light & Wonder as the leading cross platform game company in the world, providing a market leading game portfolio with essential content that generates immediate engagement upon launching.” “We’re thrilled to have signed this deal, and confident that even more players across New Jersey will thoroughly enjoy our diverse offering of online content though PlayStar’s immersive platform.”


Sherman joins Bragg as CEO


Bragg Gaming Group will appoint Yaniv Sherman as its new chief executive officer, effective July 1.


Sherman brings to Bragg more than 20 years of experience in global teams across the gaming, software and online gaming sectors. The Company also announced that Sherman’s appointment marks the conclusion of the Board of Directors’ review of strategic alternatives, which was announced in November 2021. Sherman joins Bragg Gaming Group from 888 Holdings plc,


Adam Noble, co-founder and chief business development officer at PlayStar, added: “Signing a deal with Light & Wonder is a real landmark moment for us. It’s hugely important that we launch in New Jersey with the very best selection of games available to players. “I believe having Light & Wonder’s expansive portfolio of games live on day one will keep our customers entertained and ensure that PlayStar is off to the best possible start.”


Neccton’s mentor protects Ontario players


A growing number of players in Canada’s number one online gambling market, Ontario, are now protected by Neccton’s mentor software after a key operator went live in the province – and more Neccton customers are expected to follow.


April 2022 saw Ontario open its doors to international operators. Hopes are high for the market potential, with 14.5 million occupants potentially waiting to play. Analysts expect the market to grow to $1bn in revenue in the next two years. SkillOnNet went live to players with key brands PlayOJO, SpinGenie and SlotsMagic on June 8, aiming to make a splash with new customers in the booming gaming market. SkillOnNet’s Safe Mate program is powered by Neccton’s mentor software. Safe Mate allows customers to track how much money they have deposited, how much money has been wagered and how much time has been spent on the site over the last six months. It also acts as a Safer Gambling assistant for each player that visits the site and gives them a health score and friendly nod when their habits are changing. In addition, Safe Mate allows players to compare what they think they have spent with what they have actually spent. And if a player is considered at risk, they are given personal


feedback and tailored communications to help prevent problem gambling from occurring. Neccton director and head of development, Dr Michael Auer, said: “We started our research in gambling over 15 years ago and have published multiple academic studies in the area of player tracking and responsible gaming.” “We have shown that players who gamble responsibly are more loyal, and their customer lifetime is significantly longer.”


“It is our aim to protect players to the best possible extent everywhere in the world, and working with well-established internationally- respected companies like SkillOnNet and their brands is helping us to do exactly that.” Anastasios Vasios, director of new regulated markets compliance at SkillOnNet, added: “Player protection is the cornerstone of Ontario’s new online gaming market, and it’s also a crucial issue for SkillOnNet in all jurisdictions we operate in. Neccton’s software not only helps us comply with regulations, but it helps us meet our own extremely high standards of responsible gaming.”


where he served as senior vice


president and head of US from 2018 to 2021. In that role, he led the creation of a 15-year joint venture that allows 888 to use the Sports Illustrated brand in the US,


signed partnerships with Caesars Entertainment and the Delaware Lottery, and developed their US customer support and online marketing teams. In addition, Sherman headed Dragonfish, 888’s bingo-focused B2B arm, and facilitated its divestment in 2021. From 2017 to 2020, he served as senior vice president and head of commercial development, during which he oversaw corporate development, gaming content and epayments partnerships, market research, competitive intelligence and B2B. Yaniv Sherman said: “I am honoured and excited to join Bragg’s strong and deep leadership team and help drive the Company’s ongoing growth. Bragg’s business momentum reflects consistent execution on its strategic growth initiatives, including its successful entry into new European regulated iGaming markets since the beginning of 2021. In addition, the recent additions of the Spin Games and Wild Streak Gaming studios represent an attractive opportunity for growth and continued expansion of Bragg’s offerings in the North American market, as they integrate their content, products and services with the core Bragg team and platform to offer a differentiated, best-in-class online gaming proposition to existing and future partners. I am very much looking forward to working with Bragg’s board, management and partners in pursuit of these exciting opportunities to deliver ongoing revenue and cash flow growth.”


GIO JULY 2022 5


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